Senior Email & Lifecycle Marketing Manager

Job not on LinkedIn

🔥 14 minutes ago

🇺🇦 Ukraine – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

MGID

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2008

📣 Marketing

💰 Venture Round on 2009-11

Marketing • Advertising • Digital Media

MGID is a global leader in native advertising, providing cutting-edge solutions for advertisers and publishers to drive revenue growth. As a pioneer in the field, MGID offers an all-in-one platform for monetization, audience acquisition, and engagement, reaching up to a billion people globally each month. The company is committed to redefining digital media and aiding brands in generating meaningful engagement with consumers through high-quality creatives and programmatic advertising strategies.

📋 Description

• Develop and continuously improve MGID's global email marketing strategy • Plan and execute communication across lead nurturing, client activation, product adoption, retention, reactivation, upsell and cross-sell, product announcements, educational communication, newsletters, webinars and events, and regional and global marketing campaigns • Build communication journeys for Advertiser and Publisher audiences and other relevant MGID audiences • Define and monitor email and lifecycle marketing performance • Track delivery rate, open rate, CTR, reply rate, unsubscribe rate, conversion rate, activation and reactivation, and engagement by audience and lifecycle stage • Run structured experiments around subject lines, messaging, content, timing, frequency, segmentation, personalization, and automation logic • Analyze results and recommend improvements • Build and optimize automated marketing workflows using HubSpot and other available tools • Create automated nurture sequences, trigger-based campaigns, lifecycle communication, event communication, re-engagement flows, client activation journeys, inbound follow-up workflows, and behavioral communication • Work with Sales, Operations, and other stakeholders when CRM structure, integrations, or data architecture changes are required • Develop audience segmentation based on lifecycle stage, client type, geography, industry, product interest, previous activity, campaign engagement, behavioral signals, and commercial potential • Improve communication relevance through personalization and granular audience targeting • Support automation of MGID's inbound flows for Publishers and Advertisers, including lead follow-up, nurturing, segmentation, qualification, pre-sales automated communication, post-contact communication, and re-engagement

🎯 Requirements

• 4+ years of experience in email marketing, lifecycle marketing, CRM marketing, or marketing automation • Strong hands-on email marketing experience in a B2B environment • Experience building automated and trigger-based marketing journeys • Good practical knowledge of HubSpot, including workflows, lists, segmentation, properties and campaign automation • Experience with lifecycle marketing, lead nurturing, activation, retention or reactivation programs • Strong understanding of segmentation, personalization, and behavioral communication • Strong analytical skills and ability to optimize communication based on data • Ability to independently identify opportunities and turn them into marketing initiatives • English proficiency at Upper-Intermediate level or higher

🏖️ Benefits

• Remote work arrangement