Digital Media Strategist

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mhp.si

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1973

📱 Media

🏢 Enterprise

Media • Marketing • Enterprise

mhp. si is a strategic communications agency based in Little Rock, Arkansas. The company provides a wide range of services, including analytics and performance reporting, branding, content development, influencer relations, and strategic communications. They also offer performance media, reputation management, SEO, video production, and website/app development. mhp. si works with various industries such as banking, healthcare, eCommerce, telecom, higher education, government, tourism, and hospitality. Their campaigns are known for creativity and results-driven impact, earning national awards for excellence in video and diversity initiatives.

📋 Description

• Develop, execute, and optimize digital media strategies that help clients achieve their business objectives • Execute day-to-day media buying activities, including campaign setup, audience targeting, keyword research, budget management, bid adjustments, testing, and optimization across digital advertising platforms • Create and implement strategies for digital media campaigns across search (SEM), display advertising, social media, and video marketing channels • Allocate and manage budgets for various campaigns, optimizing spend to maximize ROI • Apply financial acumen to budgeting, projections, revenue metrics, and assist with media billing • Analyze market data to identify target audiences, ensuring campaigns are tailored to reach the right people • Monitor, evaluate, and report on campaign performance using platform metrics and analytics tools, making data-driven decisions to improve results and drive strategy forward • Identify opportunities for innovation, experimentation, and growth within digital campaigns • Manage internal and external client expectations while ensuring deliverables and deadlines are met • Collaborate with cross-functional teams to align media strategy with broader marketing and business goals • Stay current on digital media trends, platform updates, industry developments, and best practices • Contribute to a culture of continuous improvement by identifying opportunities to enhance processes and systems.

🎯 Requirements

• Bachelor’s degree in marketing, advertising, business, or related field • Minimum of 3 years of relevant experience in digital marketing strategy across digital media • Agency or client-side digital marketing experience required; agency experience preferred • Experience managing digital campaigns across multiple media channels • Strong understanding of campaign budgeting, projections, and revenue metrics • Hands-on experience managing campaigns within platforms like Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, DV360, The Trade Desk, or similar digital advertising platforms • Proficiency in Google Workspace, Microsoft Office, and project management platforms like monday.com or similar tools • Ability to analyze performance data and translate insights into actionable recommendations • Strong project management skills with the ability to manage multiple priorities simultaneously • Excellent communication, facilitation, and collaboration skills • Curious and creative mindset with a passion for marketing, culture, and emerging trends • Ability to think strategically across the full marketing spectrum, with a strong understanding of full-funnel marketing and the role paid media plays throughout the customer journey • Proactive problem-solving skills and a willingness to take initiative • Growth-oriented mindset with a commitment to continuous learning and improvement • Co-op experience is a plus. • Ability to work effectively in a remote environment, demonstrating strong self-management, communication, and collaboration skills.

🏖️ Benefits

• Reliable high-speed internet connection and a dedicated workspace suitable for remote work