Digital Marketing Specialist

Job not on LinkedIn

November 14

🚗 Michigan – Remote

Although this job is listed in Michigan, this company may be open to hiring remote in other states.

⏰ Full Time

🟡 Mid-level

🟠 Senior

🌐 Digital Marketing

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Michigan Humane

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Charity • Non-profit

Michigan Humane is a regional animal welfare organization that rescues, shelters, and rehomes homeless animals across Michigan. It provides adoption services, veterinary care (including low-cost clinics and spay/neuter programs), behavioral support, and community outreach to keep pets with families. Michigan Humane also conducts cruelty investigations, promotes humane education and advocacy, and partners with local communities to improve animal welfare statewide.

201 - 500 employees

Founded 1877

🤲 Charity

🤝 Non-profit

📋 Description

• Leverage email marketing tools to develop transactional, promotional, and information content strategies. • Oversee the paid digital media activity for Michigan Humane, from social media to search outlets; serve as the main contact for Michigan Humane’s Google and Bing business profiles. • Serve as the day-to-day lead for MichiganHumane.org, updating content, providing maintenance, overseeing the online retail presence, and troubleshooting needs as they arise. • Participate in collaborative, multi-disciplinary efforts to develop an ongoing growth plan for email subscriber lists. • Use metrics to collect data to measure the effectiveness of strategies, content, and campaigns to provide quarterly analysis reports. • Help drive strategy to maintain an integrated website presence, including internal communication tools, which includes a positive user experience and an optimized search strategy. • Develop and implement a process for regular content updates to engage internal stakeholders and achieve organizational goals. • Track, measure, and analyze website traffic and usage. • Collaborates to deliver integrated email marketing campaigns to support annual fundraising and organizational goals.

🎯 Requirements

• Bachelor’s degree in digital marketing, marketing, advertising, communications, or journalism. • 3-5 years of experience managing an organization's website, email deployment, and paid digital search campaigns. • Proficient in WordPress, Canva, email marketing tools (Engaging Networks preferred) and tactics, Microsoft Sharepoint, and Google Analytics and Ad Manager. • Manage multiple projects simultaneously while meeting deadlines. • Prioritize tasks, take initiative, and work in a fast-paced environment. • Experience with Google for Nonprofits preferred.

🏖️ Benefits

• Medical, Vision, and Dental Insurance • 403(b) Retirement Savings Account • Opportunities for professional development, growth, and continuing education • A positive and collaborative work environment • Work-life balance and flexible working hours (compressed work schedule option!) • Paid Time Off & Holidays • Human & Pet Bereavement • Clinic discounts to up to 75% off services for your own pet(s) • Relaxed dress code • Wellness program with professional counseling services available to employees • Animal food discount • Free or discounted adoption fees to adopt a new friend • Sabbatical Policy • Uniform Allowance • Paid Parental Leave • Yearly performance reviews & employee engagement surveys • Student Loan Relief Eligibility through Public Service Loan Forgiveness (PSLF) Program