Founding Head of Marketing

Job not on LinkedIn

🔥 5 minutes ago

🇬🇪 Georgia – Remote

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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MindFriend PRO

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💼 Consulting

🏛️ Government

🏢 Enterprise

Consulting • Government • Enterprise

MindFriend PRO is a psychologist-led advisory that helps organizations, governments, and leaders understand and leverage human dynamics—behaviour, culture, and leadership—to improve performance, decision-making, and organisational transformation. Combining behavioural science, strategic thinking, and global expertise, MindFriend PRO translates human insight into practical strategies, offers membership-based advisory services, and supplements its consultancy with tools such as an AI therapist while emphasising privacy and implementation support.

📋 Description

• Create and execute an integrated go-to-market strategy • Translate company objectives into marketing workstreams, budgets, deadlines, and measurable outcomes • Own brand positioning, messaging, and campaign consistency • Develop acquisition strategies for service users and professionals • Lead organic social media, community engagement, content distribution, and collaborator relationships • Plan and manage paid acquisition across Meta and Google, including account setup, budgets, testing, optimisation, and reporting • Build clinician-led and user-generated content strategies • Turn marketing priorities into briefs, scripts, shoots, and reusable campaign assets • Lead email and lifecycle marketing • Develop partnerships, PR opportunities, referral channels, and brand collaborations • Improve the customer journey from content or advertising through profile discovery and completed booking • Establish KPI reporting covering progress, risks, and recommended actions • Ensure public claims are accurate, evidence-based, and appropriate for a mental-health marketplace • Communicate proactively with leadership and cross-functional teams • Establish the marketing strategy, priorities, systems, and team needed to take MindFriend from pre-launch to a measurable, scalable acquisition engine

🎯 Requirements

• Significant experience leading growth, brand, or full-funnel marketing in an early-stage or rapidly growing company • Evidence of creating and executing a complete marketing strategy—not only contributing to individual channels • Strong performance-marketing experience, particularly with Meta and Google Ads • A record of converting content, social engagement, and partnerships into measurable commercial results • Strong understanding of customer journeys, conversion funnels, attribution, and experimentation • Experience managing budgets and allocating resources based on evidence • Confidence across brand, creative, content, paid media, email, partnerships, and PR • Experience briefing and managing producers, designers, creators, agencies, or freelancers • Strong analytical judgement and clear communication with leadership • A proactive and accountable working style • Willingness to remain hands-on while building the systems and team required to scale • Particularly valuable: experience with two-sided marketplaces • Particularly valuable: experience in healthtech, mental health, wellbeing, or another trust-sensitive sector • Particularly valuable: taking a product from pre-launch through its first meaningful customer acquisition • Particularly valuable: building a marketing team from a lean initial structure • Particularly valuable: clinician-led, expert-led, or educational content