Founding Marketer

🔥 9 minutes ago

🌐 Serbia, Mexico, +3 more countries – Remote

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💵 $30k - $36k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 4%

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Logo of Mission Inbox

Mission Inbox

2 - 10 employees

Founded 2024

☁️ SaaS

🤝 B2B

🔌 API

SaaS • B2B • API

Mission Inbox is an email infrastructure platform that handles delivery, routing, deliverability, and visibility for product, transactional and outbound campaign email. Developers connect via API or SMTP to send transactional and in-app messages while marketing, sales and agencies run high-volume outbound campaigns using isolated sending environments ("Cubes"), dedicated IPs, and risk-detection (MI Shield) to protect sending reputation. The product emphasizes separation of workloads, deliverability controls, webhooks and logs, and integration with CRMs and campaign tools.

📋 Description

• Own paid acquisition across LinkedIn, Google, and relevant niche channels • Build and iterate on audience targeting, creative, and bidding strategy • Define and hit a monthly pipeline contribution target • Manage budget allocation across channels based on CAC and payback period data • Build a consistent organic content operation covering blog, LinkedIn, newsletter, and thought leadership • Develop and execute SEO strategy targeting deliverability, cold email, and outbound infrastructure keywords • Write or directly manage 80%+ of content output in the first 12 months • Own the Mission Inbox website end-to-end, including messaging, structure, and conversion performance • Run CRO experiments across landing pages, CTAs, pricing page, and sign-up flow • Implement and maintain tracking, attribution, and analytics infrastructure • Design and execute in-product marketing and activation flows for self-serve users • Build onboarding email sequences that drive feature adoption and time-to-value • Define PQL criteria and build the handoff motion to sales • Launch and run a recurring webinar program targeting B2B sales leaders, RevOps, and agency operators • Identify and manage presence at relevant industry events • Build event follow-up nurture workflows that convert attendance to pipeline • Design and execute multi-touch nurture programs for MQLs, trial users, and churned accounts • Build behavioral email workflows triggered by product activity and sales signals • Own HubSpot (or equivalent), including setup, segmentation, automation, and reporting • Deep-dive into the product, ICP, and existing customers during the first 10 days • Audit the website, CRM, current content, and existing paid spend • Deliver a written State of Marketing assessment and prioritized plan with proposed KPI targets • Launch core infrastructure, including Attio setup, website messaging alignment, attribution tracking, and first paid test campaigns during days 11–30 • Ship content, launch new ads, and set up the marketing content production engine • Have the first webinar live, first nurture sequence running, paid campaigns optimized with real data, and first pipeline attribution report presented to the CEO by days 31–60

🎯 Requirements

• 3+ years in B2B SaaS marketing, with at least 2 years operating as an IC or small-team lead • Proven track record building pipeline from scratch — not inheriting a mature funnel • You have owned a pipeline or revenue number directly, not just an MQL target • Fluent in the full marketing stack: Attio/Hubspot, Google/LinkedIn Ads, SEO tooling (Ahrefs/Semrush), analytics (GA4, Mixpanel or equivalent) • Strong copywriter — content output is not outsourced in this role • Comfortable with technical products: you understand DNS records, email authentication (SPF, DKIM, DMARC), and why deliverability matters to a sales team • PLG experience: you have built or contributed to product-led onboarding or activation flows • Native or near-native English — written communication is a core output of this role • Comfortable being the only marketer for 12+ months before building a team • Talks in CAC, payback period, and pipeline velocity — not impressions and follower counts

🏖️ Benefits

• Base Salary: $35,000/year with a structured salary renegotiation at the end of Q1 — if results clearly show a before and after your hire, compensation moves accordingly • Equity: Discussable based on background and demonstrated results • Performance Bonus: Yearly bonus tied directly to pipeline and MRR targets • Tools Budget: Full access to the marketing stack you need — no procurement bureaucracy • Remote: Fully remote, async-first culture • Autonomy: Full ownership of budget, strategy, and tooling decisions from day one

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