Social Media and Digital Marketing Specialist

April 2

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The Good People Group by Eyal Shani

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Created by duo Eyal Shani and Shahar Segal, The Good People Group is a restaurant group that works in the “heart-opening” business. Various concepts have come from the group since its inception in 2008 in Israel, including North Abraxas, Miznon, HaSalon, Malka, Port Said, Beit Romano, Teder and Mirage. Then came the expansion of Miznon to Australia, Austria, the US, and France, where French Vogue named the fast-casual pita place one of Paris’s Best New Restaurants in 2013.

501 - 1000 employees

📋 Description

• Oversee and manage all social media platforms, ensuring cohesive and engaging brand messaging. • Develop and execute effective marketing and branding plans in line with company objectives. • Design and produce visual and written content, including ads, social media posts, and promotional materials using tools like Canva or Adobe Creative Suite. • Manage and optimize email marketing campaigns using ConvertKit, Constant Contact or MailChimp to increase engagement and conversions. • Monitor key performance indicators (KPIs) such as impressions, engagement, and sales data to evaluate the effectiveness of marketing efforts. • Conduct research on consumer trends, competitor activities, and market opportunities to support informed decision-making. • Work with product development, sales, and other departments to ensure alignment on brand messaging and strategy. • Maintain brand guidelines and ensure all marketing materials reflect a unified and professional brand identity. • Assist with webinar creation, support, and post-webinar content such as workbooks and handouts. • Help expand the company’s coaching business by driving sales, improving client engagement, and increasing overall revenue through innovative marketing strategies.

🎯 Requirements

• Proficiency in graphic design software (e.g., Canva, Adobe Suite) and Microsoft Office (Word, PowerPoint). • Proven experience with email marketing. • Expertise in digital marketing, including SEO strategies tailored to mental health practices. • Skilled in graphic design and proficient with Canva. • Ability to create digital content for workbooks, guides, and webinar materials. • A strategic thinker who understands how to improve ROI and drive business growth. • Experience in social media management and engagement. • Self-starter who thrives in a fast-paced, entrepreneurial environment. • Excellent communication and project management skills.