KOL & Community Growth

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MLabs

WebsiteLinkedInAll Job Openings

51 - 200 employees

MLabs Consulting helps to setup project specification, implementation, management and maintenance of technical projects for AI, Fintech, Information Technology and more. We specialise in functional programming, compilers, AI, DevOps and full-stack development.

📋 Description

• Build the KOL Network: Source, vet, and onboard content creators across key Chinese-language channels (X, Jike, Bilibili, Xiaohongshu, Douyin, and technical dev/AI/crypto communities) and English-language channels (X, YouTube, TikTok). Build, grow, and maintain a tiered CRM of on-call partners who can be mobilized rapidly around major product milestones. • Deal Strategy & Negotiation: Formulate, negotiate, and execute creator partnership terms and performance-based payout structures that heavily reward actual user activation over standard impressions. • Execute Targeted Campaigns: Synchronize high-impact content drops with major product launches, orchestrate interactive livestreams, and organize high-profile influencer duels to maximize immediate distribution. • Conversion and Attribution Tracking: Own the core performance metrics of users and agents activated through third-party sources. Oversee weekly and monthly performance reporting, prioritizing conversions and ignoring vanity metrics. • Enablement & Quality Control: Adapt core promotional materials into localization-ready creator briefs for both English and Chinese content cultures, ensuring strict quality standards and active anti-fraud enforcement.

🎯 Requirements

• Bilingual Fluency: Native-level proficiency in both written and spoken Chinese (CN) and English (EN), with a deep understanding of the unique content cultures and algorithmic behaviors of social platforms in both regions. • Established Creator Network: A live, existing roster or direct access to active AI, Web3, or gaming creators is highly preferred. • Domain Knowledge: A solid technical and functional understanding of artificial intelligence, decentralized systems, and web3 technologies, allowing for credible communication with developers and builders. • Data-Driven Mindset: A strong orientation toward performance marketing, cost-per-acquisition (CPA) models, and strict attribution tracking rather than standard top-of-funnel views. • Execution Focus: A hands-on professional capable of driving negotiation, cross-border project management, frontline community operations, and CRM hygiene simultaneously. • Nice-to-Have Qualifications: Direct experience building AI agents, deploying web3 applications, or working deeply within competitive gaming/esports ecosystems.

🏖️ Benefits

• Competitive base salary. • Comprehensive token allocation package. • Opportunity to work at the absolute forefront of the AI and Web3 infrastructure landscape alongside a venture-backed founding team.