Marketing Lead

November 22

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Mobbin

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Design • Software • Technology

Mobbin is a comprehensive design resource platform that offers a vast library of over 300,000 screens and 1,150 iOS, Android, and Web apps. It is highly valuable for designers seeking inspiration and understanding of UX and UI design patterns. Mobbin provides organized user flows, a Figma plugin for easy design integration, and tools to explore user journeys with interactive transitions and micro-interactions. Its resources help designers save time and enhance creativity by offering insights into real-world examples of design patterns. Mobbin is trusted by design teams from major companies like Coinbase, Spotify, and Uber, making it an essential tool in the modern designer's toolkit.

11 - 50 employees

Founded 2018

📋 Description

• Build and execute the full marketing strategy & budget, aligned to our company’s goals. • Deeply understand our audience, shape positioning & messaging, and clearly communicate Mobbin’s value. • Run, test, and optimize data-driven campaigns across channels to drive traffic, conversions, and retention. • Create compelling content (landing pages, ads, articles, case studies, videos) that people love and share. • Define a distinctive brand narrative and voice. Become Mobbin’s storyteller and ambassador. • Build strategic relationships with ecosystem partners to drive growth. • Collaborate closely with the design, engineering and CX on acquisition, retention, and expansion. • Able to roll up your sleeves and get work done. Ship fast, iterate quickly, learn by doing. • Identify, hire, and lead exceptional marketers who are obsessed in telling our story.

🎯 Requirements

• Have 5+ years in marketing, with proven experience at fast-growing PLG B2B SaaS companies. • Have a deep knowledge of how SaaS scales — every lever, metric, and trade-off. • Have breadth in all areas of marketing, depth in at least two of these three areas: Product marketing, Content marketing, or Growth marketing. • Be scrappy, resourceful, and allergic to waste — a do more with less mentality. • Be a truth seeker — you care about learning how the world really works when it comes to marketing, and not how you think it works. • Be a hands-on executor who ships daily and treats failure as data. • Be both super creative and data-driven at the same time. • Have great taste in design, product, branding, and editorial content. • Have deep, genuine care for product and content quality. • Have exceptional written and verbal communication.

🏖️ Benefits

• Work life balance • Flexible work hours • Health & fitness benefits • Health insurance, medical coverage, and dental coverage • Work from anywhere (Singapore office or Remote) • Yearly company retreat • Apple equipment