Brand Manager – Head of Food & Beverage Accounts

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October 13

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Modern.ai

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SaaS • Artificial Intelligence • eCommerce

Modern. ai is a SaaS data and analytics platform that helps brands and marketers centralize marketing and sales data, generate real-time insights, and optimize campaigns to improve ROI. The platform combines AI-powered features — including an AI advisory "Scorecard", conversational Modern Chat, and automated reports for advertising, cohorts, creative performance, and Amazon selling — with agency services to deliver strategic recommendations and execution. It integrates with major ad networks, e-commerce platforms (Shopify, Amazon), and analytics sources so businesses can track performance, analyze customer lifetime value, and optimize conversions from one dashboard.

11 - 50 employees

☁️ SaaS

🤖 Artificial Intelligence

🛍️ eCommerce

📋 Description

• Act as the primary point of contact for assigned F&B clients, delivering best-in-class communication, project oversight, and strategic partnership. • Lead onboarding for new food and beverage accounts, including category research, positioning analysis, and strategic roadmap development. • Own and maintain client marketing calendars, launch trackers, agendas, and project timelines to ensure all workstreams stay aligned. • Develop and maintain client-specific decks, brand documents, GTM frameworks, and performance recaps. • Collaborate with internal departments (creative, paid, lifecycle, influencer, affiliate, eCommerce, Amazon) to ensure alignment with each client’s brand goals and business objectives. • Translate client feedback and performance insights into next steps and refined campaign direction. • Support the planning and execution of product launches, brand campaigns, retail expansions, and digital initiatives. • Manage seasonal marketing moments, limited-time offers, new product intros (NPIs), and brand storytelling initiatives across DTC, retail, and omnichannel. • Partner with influencer, affiliate, paid, and lifecycle teams to ensure messaging and creative are optimized and cohesive across all channels. • Conduct trend analysis and category audits across key verticals (snacks, beverages, better-for-you, functional foods, etc.) to inform campaign strategies. • Track key performance metrics (KPIs), report on campaign outcomes, and provide strategic insights to optimize future efforts. • Manage workflows, timelines, and approvals within project management platforms (e.g., Asana), ensuring team accountability and deadline adherence. • Draft briefs, scope deliverables, and coordinate task assignments across creative, strategy, and marketing functions. • Oversee packaging updates, digital asset development, sample coordination, and creative QA across web, retail, email, and paid media.

🎯 Requirements

• - Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience). • - 5+ years of experience in CPG brand marketing, client management, or project coordination—agency or startup experience strongly preferred. • - Proven experience with food & beverage brands across categories such as functional beverages, snacks, wellness products, or refrigerated goods. • - Highly organized and capable of managing multiple accounts, campaigns, and workstreams concurrently. • - Strong understanding of omnichannel marketing across DTC, Amazon, and retail (e.g., Whole Foods, Sprouts, Target, Thrive Market, etc.). • - Proficiency in project management platforms (Asana, Trello) and common workplace tools (Google Workspace, Microsoft Office). • - Strong written, visual, and verbal communication skills. • - Ability to work independently while leading cross-functional teams and maintaining strong client relationships.

🏖️ Benefits

• Why Modern Agency • - Work with some of today’s most exciting and culturally relevant brands, including high-profile and celebrity-backed ventures. • - Join a team that values creativity, collaboration, and measurable results. • - Competitive benefits package including unlimited PTO, medical/dental/vision coverage, and wellness programs. • - Thrive in a fast-paced, people-first culture where creativity and strategy go hand in hand.