Senior Director, Product Marketing

Job not on LinkedIn

November 27

⛰️ Colorado – Remote

Although this job is listed in Colorado, this company may be open to hiring remote in other states.

💵 $191.9k - $259.1k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

🦅 H1B Visa Sponsor

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Modivcare

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Healthcare Insurance • Transport

Modivcare is a company that focuses on simplifying the experience of living with complex healthcare needs by providing a comprehensive suite of supportive care solutions. They specialize in non-emergency medical transportation, personal care, and virtual & remote patient monitoring. Modivcare works closely with Medicaid Plans, State Agencies, Medicare Advantage, SNP Plans, health systems, healthcare professionals, and transportation providers, ensuring that members receive necessary health services. Through innovative technology and data-driven strategies, they address social determinants of health by offering services like quality transportation, chronic care management, meal delivery, and in-home assistance, aimed at optimizing patients' health outcomes and improving their overall experience.

10,000+ employees

Founded 2017

⚕️ Healthcare Insurance

🚗 Transport

💰 $525M Post-IPO Debt on 2024-07

📋 Description

• Responsible for the enterprise leadership and hands-on development of Modivcare’s Product Marketing function. • Guides cross-functional teams to position products effectively in the market, communicate differentiated value, and deliver measurable outcomes that drive adoption and growth. • Establish a unified product marketing framework across all Modivcare business lines. • Partners with Product, Corporate Development, and Finance to define segment-specific positioning, pricing logic, and value realization. • Defines clear, differentiated value propositions that communicate how Modivcare’s products enable access, reliability, and compassion at scale. • Leads enterprise go-to-market planning, ensuring alignment between Product, Sales, and Marketing teams for all launches and enhancements. • Equips Sales and Account Management teams with the insights, tools, and training to position Modivcare solutions effectively. • Serves as the connective tissue between Product, Sales, and Marketing to ensure unified market strategy and messaging.

🎯 Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field required; Master’s or advanced degree preferred. • Twelve (12) or more years of progressive experience in product marketing, with a strong background in healthcare, health technology, or related industries. • Eight (8) or more years in leadership roles managing teams and cross-functional initiatives. • Relevant certifications in product marketing, strategic marketing, or GTM strategy preferred. • Proven leadership experience in product marketing, with both strategic and hands-on execution capabilities. • Deep understanding of healthcare markets, including Medicaid, Medicare Advantage, and managed care organizations. • Expertise in developing differentiated product and technology positioning for complex, multi-line service portfolios. • Demonstrated ability to lead go-to-market planning, launch readiness, and sales enablement programs. • Strong analytical and storytelling skills to transform insights into clear business narratives. • Exceptional written and verbal communication skills with executive presence and influencing capability. • Creative and adaptable problem solver who thrives in a fast-paced, evolving environment. • Experience integrating best practices from high-performing organizations to drive transformation.

🏖️ Benefits

• Medical, Dental, and Vision insurance • Employer Paid Basic Life Insurance and AD&D • Voluntary Life Insurance (Employee/Spouse/Child) • Health Care and Dependent Care Flexible Spending Accounts • Pre-Tax and Post --Tax Commuter and Parking Benefits • 401(k) Retirement Savings Plan with Company Match • Paid Time Off • Paid Parental Leave • Short-Term and Long-Term Disability • Tuition Reimbursement • Employee Discounts (retail, hotel, food, restaurants, car rental and much more!)