Demand Marketing Manager

12 hours ago

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Momentive Software

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B2B • Non-profit • Software

Momentive Software is a provider of a comprehensive suite of software solutions tailored for nonprofits and associations. The company aims to streamline operations, enhance member and donor engagement, and drive impactful results for mission-driven organizations. Their offerings include tools for association management, fundraising, event management, learning management, and data analytics, allowing organizations to efficiently manage their financials and foster deeper community connections.

1001 - 5000 employees

🤝 B2B

🤝 Non-profit

📋 Description

• Develop and execute measurable demand creation programs that drive revenue through direct sales team • Manage business-to-business multi-channel marketing programs, including email campaigns, drip email nurture series, and content • Collaborate with Product and Content Marketing and sales leaders to develop campaigns to build pipeline in core markets • Work closely with content and design teams to create landing pages for campaign CTAs • Work closely with Marketing Operations on mapping marketing database segmentation to personas • Maintain marketing database segmentation to ensure any communications delivered are relevant to the audience receiving them • Ensure all Hubspot programs are linked to salesforce.com campaigns to ensure accurate campaign ROI tracking • Analyze tactical campaign performance for continuous improvement • Facilitate a marketing program retrospective following completion of each marketing program • Implement A/B tests to optimize effectiveness of subject lines, headers, images, copy, and calls-to-action • Become an expert on the company's lead funnel

🎯 Requirements

• 3 to 5 years of experience in B2B marketing programs • Experience with CRM (Salesforce.com) and marketing automation (Hubspot) systems • Experience with creating compelling messages • Ability to understand how strategic objectives translate into market-specific programs • Demonstrated ability to implement with extreme attention to detail • Desired management/leadership skills: Ability to define and manage projects involving multiple stakeholders • Strong project management skills for managing schedules and deadlines (experience in project management software like Asana is a plus) • Desired marketing skills: Familiarity with principles of B2B marketing • Audience development experience a plus • Legally eligible to work in the country in which the position is located

🏖️ Benefits

• Medical, Dental & Vision Benefits • 401(k) Savings Plan with Company Match • Flexible Planned Paid Time Off • Generous Sick Leave • Inclusive & Welcoming Environment • Purpose-Driven Culture • Work-Life Balance • Commitment to Community Involvement • Employer-Paid Parental Leave • Employer-Paid Short-Term Disability • Remote Work Flexibility