Digital Marketing Manager - Edtech

Job not on LinkedIn

June 11

🤠 Texas – Remote

Although this job is listed in Texas, this company may be open to hiring remote in other states.

⏰ Full Time

🟡 Mid-level

🟠 Senior

🌐 Digital Marketing

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moozoom

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Education

moozoom is an innovative company that specializes in providing engaging social-emotional learning (SEL) solutions for K-6 classrooms. The company offers an array of bite-size, interactive movies designed to enhance classroom learning experiences without extensive preparation. These resources focus on real-life scenarios and challenges, aiming to improve student engagement, conflict resolution skills, and emotional awareness. Trusted by educators, moozoom's offerings have been shown to reduce teachers' SEL lesson planning time significantly while boosting student participation.

11 - 50 employees

📚 Education

📋 Description

• Join a fast-growing K-12 Edtech platform advancing mental health and wellness worldwide! • moozoom is looking for an innovative and results-driven Digital Marketing Specialist to join our dynamic marketing team. • If you are passionate about digital marketing strategies and want to contribute to mental health education for K-8 students, we want to hear from you! • In this role, you will develop, execute, and optimize digital marketing campaigns across various channels to drive traffic, engagement and conversions. • You will play a key role in enhancing our brand awareness and reaching educators and students in need of our mental health resources. • Develop, implement, and manage email marketing and digital marketing Ads campaigns. • Analyze campaign performance metrics to identify areas for improvement and optimize strategies for better ROI. • Collaborate with the content team to create compelling ad copy and visuals that resonate with our audience. • Collaborate with product to build in-product features and workflows to improve user acquisition, activation and retention. • Manage and grow our social media channels, increasing audience engagement and reach. • Collaborate with content to create engaging blog articles and other SEO related initiatives. • Conduct market research to identify trends and opportunities for growth within the EdTech sector. • Work closely with the Revenue Operations Manager to fine-tune lead generation processes and nurture leads through the sales funnel.

🎯 Requirements

• Bachelor's degree in Marketing, Communications, or related field. • 3-5 years of experience in digital marketing, preferably in the EdTech. • Proficiency with digital marketing tools such as Google Ads, Google Analytics, SEO tools, and social media management platforms. • Strong analytical skills and the ability to interpret data to make informed decisions. • Excellent written and verbal communication skills, with a flair for creative content creation. • Experience in managing social media campaigns and growing online communities. • A passion for education and mental health, with a commitment to supporting K-12 initiatives.

🏖️ Benefits

• Full-time remote position • Flexible work hours. • Collaborative work environment. • Competitive base salary • Monthly allocation for health benefits.