Programmatic Media Buyer

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🔥 6 minutes ago

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Mosaic Media Agency

11 - 50 employees

📱 Media

🤝 B2B

📣 Marketing

Media • B2B • Marketing

Mosaic Media Agency is a team of media buying experts and creative strategists that specializes in negotiating, purchasing, and monitoring advertising space and airtime. The agency offers to assist at any level of a campaign, providing national or regional buying plans to improve message effectiveness and media budget savings. Mosaic Media focuses on reaching the right audience through data analysis, market research, and advanced tools to optimize campaigns for maximum impact. Their transparent, flexible approach allows them to be visible or invisible partners, ensuring precision targeting and strategic execution. With a national reach and extensive experience in media placement, Mosaic Media Agency aims to drive business growth, offering media buying services that free up time for creative campaign elements and achieve cost savings for higher value media placements.

📋 Description

• Develop and execute programmatic media strategies across OTT, CTV, programmatic display, streaming audio, and DOOH. • Monitor and optimize campaign performance, making real-time adjustments to improve efficiency and ROI. • Conduct audience segmentation and data-driven targeting to maximize campaign effectiveness. • Oversee real-time bidding (RTB), private marketplace (PMP) deals, and programmatic guaranteed buys. • Work with ad exchanges, third-party data providers, and verification partners to ensure campaign success. • Collaborate with internal teams to align programmatic buys with overall marketing objectives. • Stay up-to-date with industry trends, ad tech developments, and privacy regulations. • Provide detailed reports and insights on campaign performance, including key metrics such as CPM, CTR, CPA, and ROAS.

🎯 Requirements

• 3+ years of hands-on experience in programmatic media buying • Proficiency with one of the major DSPs (Basis, Amazon, The Trade Desk, etc.) • Ability to analyze data and provide actionable insights for campaign optimization • Strong organizational and project management skills • Ability to manage multiple campaigns simultaneously in a fast-paced environment

🏖️ Benefits

• Benefits include medical, dental, vision, and life insurance • Banked PTO • 401k for eligible employees

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