Strategy Director – TTP

5 hours ago

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Logo of Movement Strategy

Movement Strategy

Media • Marketing

Movement Strategy is a leading social media agency known for crafting vibrant brand identities and engaging social media campaigns. The agency excels at building communities, managing influencer partnerships, and creating social personas that captivate and connect with audiences. Movement Strategy's approach encompasses identifying target audiences, developing content, and using strategic paid media to amplify reach. They are recognized for their innovative use of social media platforms, including TikTok and Web3 technologies, and have been awarded for their work with high-profile brands like Netflix and Amazon Prime. Their team is noted for creativity, strategic insights, and effective community management.

51 - 200 employees

Founded 2008

📱 Media

📋 Description

• Serve as the strategic lead within the Pod, partnering with Creative, C&E, Paid Media, and Account to drive integrated decision-making. • Support the Pod Lead in upholding the Pod’s strategic vision and setting priorities. • Inspire, align, and motivate cross-functional teams around a data-driven, insight-led strategy. • Strengthen the Pod’s ability to anticipate trends and proactively identify opportunities. • Lead 0→1 social ecosystem builds for net-new brands or initiatives — defining social purpose, CTA, channels, and launch approach from scratch. • Lead brand planning, positioning strategy, and long-term brand growth frameworks. • Translate early-stage brand platforms or works-in-progress into clear, launch-ready social strategy. • Develop comms strategies, messaging frameworks, consumer journeys, narrative architectures, and tactical briefs. • Develop phased launch strategies, including platform roles, narrative arcs, and guardrails. • Ensure all creative work is grounded in a clear strategic foundation with a single-minded point of view. • Translate research, insights, and consumer behavior into actionable strategic direction. • Provide analytical rigor to every project, integrating social listening, platform analytics, research, and audience insights. • Build KPI frameworks, measurement models, benchmarking approaches, and forecasting. • Own recurring strategic reporting for the Pod — connecting performance to business and creative implications. • Synthesize quantitative and qualitative data into clear, accessible, client-ready insights. • Stay deeply informed about digital culture, platform shifts, emerging tech, and category trends. • Bring forward reactive, experimental, and future-facing opportunities for the Pod. • Embrace rapid problem-solving, iteration, and test-and-learn strategic approaches. • Push creative and content partners into new territories using insight-led inspiration. • Work closely with Creative Directors, Copywriters, Art Directors, Designers, C&E, and Paid Media to ensure strategic alignment across concepts and deliverables. • Provide rationale and strategic context in creative reviews and ideation sessions. • Translate strategic work into inspiration that fuels creative development and storytelling. • Partner with the Impact COE on cross-functional strategic frameworks that guide Pod operations. • Build strong relationships with peer-level client stakeholders, bringing clarity, confidence, and strategic POVs. • Present complex insights in compelling, accessible narratives. • Provide steady, strategic guidance during fast-moving or high-pressure cycles. • Lead annual planning, strategic roadmaps, and major presentations. • Ensure strategic outputs are connected to Pod processes, rituals, and workflows. • Bring clarity and structure to ambiguous or complex strategic challenges. • Collaborate with Project Management to support efficient workflow and strategic prioritization. • Create clarity fast in ambiguous situations, synthesizing imperfect inputs into decisive strategic direction under tight timelines. • Support new business pitches with insight development, strategic POVs, category/competitive research, deck building, and narrative structure • Jump into other Pods or business units when senior-level strategic support is needed for high-priority initiatives. • Partner with Strategy leadership to align on strategic consistency and cross-Pod needs.

🎯 Requirements

• 8–10+ years in strategy (social, digital, brand, comms, or integrated) in an agency setting. • Deep familiarity with social platforms, cultural trends, and performance metrics. • Hands-on experience with social listening and analytics tools (Brandwatch, GWI, RivalIQ). • Proven ability to build brand strategies, messaging frameworks, comms architectures, and consumer journeys. • Strong ability to synthesize multiple inputs into clear, cohesive strategies. • Experience presenting to senior-level clients (VP+, Directors). • Expertise in developing measurement plans, KPIs, and performance reporting. • Experience leading social strategy for net-new launches or initiatives with high cultural visibility. • Comfort navigating sensitive/civic or purpose-driven spaces with clear strategic guardrails.

🏖️ Benefits

• 100% employer contribution for health (base plan), vision, and dental • 401K Retirement Plan with Company Match • Short and Long Term Disability • Life Insurance & AD&D • Paid Parental Leave • Fully-Remote Agency • Flexible Paid Time Off • Take-As-You-Need Paid Time Off • Take-As-You-Need Paid Mental Health Days • 10 days minimum required off per year • Company Paid Holidays • (2) Summer Fridays - Fully Off • Week-Long Winter Agency Closure • Support for continued education • New Business Referral Bonus • Movement Journey Program - Stipend for personal growth • Health and Wellness Program • WeWork Membership • Positive Impact and Diversity, Equity, and Inclusion (DEI) Committees • Employee Resource Groups

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