Senior Media Analyst

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Muck Rack

WebsiteLinkedInAll Job Openings

201 - 500 employees

💰 $180M Series A on 2022-09

Muck Rack’s Public Relations Management (PRM) platform enables thousands of organizations including Google, Knight Foundation, Pfizer, Golin, Zapier and Duolingo to build trust and tell their stories through earned media. Its media database curates hundreds of millions of data points to help PR teams find journalists, podcasters and content creators, generate coverage, monitor news and prove the value of their work. Journalists use Muck Rack’s free tools to showcase their portfolios, analyze news about any topic and measure the impact of their stories.

📋 Description

• Lead complex media insight projects from project configuration through final client delivery, ensuring high-quality outcomes that meet client objectives • Manage multiple concurrent projects, balancing priorities, timelines, risks, and stakeholder expectations • Configure projects within internal media analysis platforms, including data sources, scoring methodologies, reporting outputs, and workflows • Partner closely with Consultancy and Customer Support teams throughout project delivery to ensure client needs are understood and successfully delivered • Design, test, and refine prompts for AI and large language model (LLM) workflows supporting media scoring, sentiment analysis, and content classification • Evaluate AI-generated outputs, continuously improving prompt quality, scoring accuracy, and analytical consistency • Identify opportunities to automate manual processes and adopt emerging AI capabilities that improve productivity and client outcomes • Analyse complex media datasets using Power BI and other business intelligence tools to identify trends, patterns, and opportunities • Produce high-quality dashboards, reports, and presentations that communicate insights through clear and compelling business narratives • Develop reusable reporting templates, analytical frameworks, and best practices that improve consistency, quality, and efficiency across the team • Mentor and support Media Analysts through coaching, feedback, and knowledge sharing • Maintain clear documentation of methodologies and analytical approaches • Proactively identify delivery or operational risks and recommend practical solutions • Act as a subject matter expert for AI-enabled media analysis and insight production

🎯 Requirements

• 3–5 years of experience in communications measurement, media intelligence, media analytics, or reporting • Experience leading complex analytical projects from initiation through delivery • Hands-on experience using AI and LLM tools, including prompt design and refinement • Experience working with large, complex datasets and business intelligence tools such as Power BI • Strong analytical, data visualization, and storytelling skills, with the ability to translate complex data into meaningful business insights • Excellent communication and stakeholder management skills, with the ability to present analytical concepts to both technical and non-technical audiences • The ability to manage multiple priorities while maintaining exceptional quality and attention to detail • Experience mentoring colleagues and contributing to continuous improvement • Professional-level written and verbal English communication skills.

🏖️ Benefits

• Home office stipend, phone and internet reimbursement, coworking membership • Virtual and in-person team bonding (lunches, events, competitions) • Competitive geo-neutral pay in the U.S. • Annual reviews to ensure equity and market alignment • Standardized bonus or commission structure • 401(k) with employer contributions • Equity opportunities • Comprehensive medical, dental, vision, disability, and life insurance for employees and dependents • 100% premium coverage for individuals on high-deductible plans • 24/7 Virtual Care and Employee Assistance Program • Employer-funded HSA contributions and other pre-tax benefits • Quarterly wellness stipend and free Headspace subscription • 4+ weeks of PTO, plus paid sick and mental health days • 13 paid holidays with the option to swap for personal days • Up to 16 weeks of fully paid parental leave • Transparent pathways for internal mobility and promotion • Bi-annual performance reviews, team workshops, and leadership training • Unlimited access to Coursera and O’Reilly • 2 additional PTO days annually for learning and development • Commitment to equity and valuing diverse perspectives • Agile, founder-led company focused on collaboration and innovation