Creative Strategist

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MVR Digital

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2016

🛍️ eCommerce

👥 B2C

💄 Beauty

eCommerce • B2C • Beauty

MVR Digital is a full-service performance growth marketing agency that partners with direct-to-consumer and eCommerce brands. They specialize in paid media, creative strategy, email marketing, landing pages/CRO, and data & analytics (including attribution), helping beauty, fashion, wellness, and lifestyle companies scale through measurement-led, outcome-focused campaigns. Built for complexity, the agency emphasizes sustainable systems, high client retention, and data-driven creative to drive DTC growth from launch to scale.

📋 Description

• Performance-to-brief pipeline - Read Meta and Google ad performance data daily • Identify which hooks are fatiguing, which formats are holding attention, and which audiences are saturating • Translate those signals into structured creative briefs: segment, message, hook type, format, reference, and success metric • Creative testing strategy - Build and prioritize a testing roadmap with media buyers • Brief management and execution oversight - Brief designers, video editors, copywriters, and UGC creators • Maintain a tagged creative asset library so winning concepts from past sprints can be found and iterated on, not rebuilt from scratch • UGC scripting and trend iteration - Track UGC and short-form trends across TikTok and Instagram on a rolling basis and adapt winning formats to client brands and offers quickly, before they fatigue • Iterate on existing UGC concepts based on performance data: tightening hooks, testing new openers, recutting pacing direction for editors • Write UGC-style scripts that sound like real people talking, not ad copy

🎯 Requirements

• 3+ years in creative strategy, performance marketing, or a closely related role (media buying, copywriting, or brand marketing with a strong performance bent) • Demonstrated experience writing structured creative briefs, not mood boards • DTC or e-commerce experience strongly preferred • Comfortable in a remote, fast-moving agency environment managing multiple client accounts and external creative partners simultaneously • Strong written communication. • Hands-on UGC scriptwriting experience, ideally with a portfolio or examples of scripts that turned into produced ads • Working fluency in Meta Ads Manager and Google Ads reporting.

🏖️ Benefits

• PTO • paid holidays • flexible Friday's