Paid Media Specialist, B2B

🕒 February 2

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My Amazon Guy

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2018

🛍️ eCommerce

🤝 B2B

🏪 Marketplace

eCommerce • B2B • Marketplace

My Amazon Guy is a full-service Amazon-focused e-commerce agency that helps brands grow their sales and solve marketplace problems through Seller Central management. They provide end-to-end services including Amazon PPC advertising, a 4-phase SEO/listing optimization process, A+ and Brand Store design, account troubleshooting and reinstatement, brand registry support, inventory and catalog management, analytics and reporting, and DTC marketing services beyond Amazon. The agency serves brands and Amazon sellers with audits, coaching, and ongoing platform optimization to drive traffic, conversions, and revenue.

📋 Description

• Design, execute, and optimize B2B performance marketing campaigns across Google Ads and Meta, focused on lead generation, MQLs, SQLs, and pipeline contribution • Own full-funnel strategy: awareness, consideration, conversion, and retargeting • Manage budgets, bidding strategies, targeting, and channel mix to maximize ROI and CAC efficiency • Leverage attribution models and performance data to guide decisions and forecasting • Analyze campaign performance using GA4, ad platform data, CRM insights, and dashboards • Continuously test and optimize creatives, audiences, offers, and landing pages • Partner with CRO to improve conversion rates across forms, landing pages, and lead flows • Develop and validate hypotheses through structured A/B testing • Collaborate with creative and content teams to develop high-performing B2B ad creatives and copy • Ensure messaging aligns with ICPs, buyer stages, and sales enablement goals • Manage and mentor media buyers and performance marketers • Support recruitment, onboarding, training, and skill development • Build scalable workflows, SOPs, and documentation for paid acquisition and lead gen • Stay ahead of B2B performance marketing trends, platform updates, and best practices

🎯 Requirements

• 3+ years in performance marketing with a strong B2B lead generation focus • Deep expertise in Google Ads and Meta Ads (TikTok is a plus) • Proven experience managing full-funnel B2B campaigns tied to pipeline and revenue • Strong understanding of CRO, landing page optimization, and A/B testing • Experience working with CRM systems and marketing attribution • Proven leadership experience managing and developing teams • Data-driven mindset with strong analytical and optimization skills • Excellent communication, organization, and stakeholder management skills • A dual-monitor setup is required (at least 8GB of RAM) • Must have at least 25 MBPS internet speed.

🏖️ Benefits

• Competitive salary base • Permanent WFH setup • Unlimited FREE access to MAG School courses and SOP Library!