Social Content & Growth Strategist

Job not on LinkedIn

🔥 0 minutes ago

🇲🇽 Mexico – Remote

⏱ Part Time

🟡 Mid-level

🟠 Senior

✍️ Content Marketing Manager

👻 Ghost score 12%

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Logo of My Hero VA

My Hero VA

1 - 10 employees

Founded 2023

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

My Hero VA is a staffing and matching service that connects businesses with affordable, vetted remote virtual assistants at $4–9/hr. They handle sourcing, screening, and presenting candidates across roles like executive assistants, media buyers, video editors, and sales reps, offer a pay-after-you-hire model with no upfront fees, and provide a six-month performance guarantee to reduce hiring friction and help companies scale without working nights.

📋 Description

• Develop original concepts for memes, static posts, carousels, short-form videos, character content, and recurring social series • Turn concepts into finished, publishable content using existing artwork and assets • Write captions, hooks, headlines, and short-form copy in distinct character voices • Edit short-form videos and create social-first graphics • Use AI-assisted creative tools to produce polished, intentional content • Repurpose comics, animation, games, trailers, and other assets into social content • Research emerging social formats, platform changes, algorithm behavior, creators, entertainment brands, fandoms, memes, and cultural trends • Identify growth drivers for other accounts and translate observations into experiments • Develop strategies to reach non-followers through shares, recommendations, collaborations, creators, trends, and organic distribution • Find relevant creators, communities, accounts, and potential collaborators • Own and maintain the social content calendar • Schedule and publish consistently across active accounts • Organize assets, drafts, approvals, captions, and publishing schedules • Coordinate with designers, animators, editors, and other team members • Manage multiple distinct social accounts • Track reach, engagement, shares, saves, watch time, profile visits, follower growth, clicks, and related metrics • Run experiments, evaluate results, and iterate quickly • Provide actionable reporting on performance and next steps • Connect social performance to digital product sales, game engagement, email acquisition, and app growth • Establish consistent publishing and recognizable content formats • Improve non-follower reach and organic discovery • Build a feedback loop from research to experimentation • Turn social channels into an audience engine supporting the company ecosystem

🎯 Requirements

• Strong understanding of Instagram/Meta and TikTok, particularly short-form content and organic discovery • Demonstrated ability to personally create compelling social content • Strong copywriting instincts and a good sense of humor • Fluency in memes, internet culture, entertainment, fandoms, creators, and emerging social trends • Comfortable with Canva and/or Adobe tools and short-form video editing software • Experience using modern AI creative tools strongly preferred • Strong organizational skills and ability to manage several content streams simultaneously • Analytical ability to understand performance data while maintaining creative judgment • Resourceful and comfortable figuring things out independently • Proactive approach to bringing ideas and opportunities to the team • Must be available to collaborate during U.S. Pacific Time business hours • Part-time availability of 20 hours per week

🏖️ Benefits

• Fully remote work-from-home role • Part-time schedule of 20 hours per week • Compensation based on experience • Opportunity to work on characters, stories, digital products, games, and entertainment projects

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