Customer Marketing Manager – Advocacy

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🔥 12 hours ago

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Acuity, Inc.

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2002

🤝 B2B

🏛️ Government

B2B • Government • Technology

Acuity, Inc. is a leading IT consultancy that empowers federal missions through innovation and technology. Partnering with federal agencies, Acuity focuses on evolving IT infrastructure, enabling data-driven decision-making, and automating critical processes to enhance mission performance. With expertise in areas such as digital evolution, data enablement, and hyperautomation, Acuity combines cutting-edge technology with a people-first approach to deliver tailored solutions that drive meaningful outcomes and foster collaborative relationships.

📋 Description

• Build and execute customer marketing campaigns and programs that drive ARR growth through expansion and upsell motions. • Measure and report on marketing-influenced ARR and pipeline from customer programs. • Partner with Demand Gen and Thought Leadership teams to ensure marketing activity translates to the customer side. • Collaborate with the Product Marketing Manager on customer communications for seasonal product releases. • Synthesize NPS survey data and deliver findings and recommendations to leadership. • Work cross-functionally with Customer Success and Account Management on enablement, campaign calendar sharing, and product release updates. • Build and manage a referenceable customer pool to support the sales process -- reference calls, case studies, and peer review platforms. • Drive G2 review and Gartner Peer Insights strategy and maintain quarterly review volume targets. • Identify, recruit, and nurture customer advocates and ambassadors. • Expand the referenceable client list and improve time to fill for reference requests. • Support customer speakers for events, webinars, and thought leadership opportunities.

🎯 Requirements

• 8+ years of total marketing experience, with a minimum of 5 years in a dedicated customer marketing and advocacy role in B2B SaaS. • Proven track record on both sides of the function -- customer marketing programs tied to ARR growth AND a referenceability and advocacy practice. • Experience running ARR-influenced marketing programs with measurable outcomes. • Hands-on experience building and managing a customer reference pool -- reference calls, case studies, G2 reviews, and advocacy activation. • Experience running NPS surveys and synthesizing data for leadership. • Comfortable being the primary owner of a customer marketing function on a lean team. • Proficiency with marketing automation tools, Pendo, Hubspot, Salesforce, and survey tools. • Strong project management skills with the ability to manage multiple programs simultaneously. • Bachelor's degree in Marketing, Business, or a related field preferred. • Preferred HR tech experience. • Experience enabling cross-functional teams (Customer Success, Account Management, Product Marketing).

🏖️ Benefits

• Stay healthy and happy with our comprehensive medical, dental and vision plans. • Save for your future with our 401K plan that matches your contributions. • Enjoy paid leave for various life events, such as sickness, disability, or parenthood. • Own a piece of the company with our #Allin Shares Program. • Company paid holidays, birthday day off, closed 4th of July week and December holiday week and 8 hours of volunteer time. • Half day summer Fridays* and half day first Fridays* to catch up on work, personal development, or an afternoon off. • Take a break from work with our unlimited PTO policy to refresh and recharge. • Earn extra cash by referring qualified candidates to join our team. • Access professional and personal support through our employee assistance program. • Work from anywhere with our remote work environment that fosters collaboration and creativity.