Marketing Campaign Manager

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Acuity, Inc.

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2002

🤝 B2B

🏛️ Government

B2B • Government • Technology

Acuity, Inc. is a leading IT consultancy that empowers federal missions through innovation and technology. Partnering with federal agencies, Acuity focuses on evolving IT infrastructure, enabling data-driven decision-making, and automating critical processes to enhance mission performance. With expertise in areas such as digital evolution, data enablement, and hyperautomation, Acuity combines cutting-edge technology with a people-first approach to deliver tailored solutions that drive meaningful outcomes and foster collaborative relationships.

📋 Description

• Own the end-to-end development and execution of integrated marketing campaigns. • Collaborate cross-functionally to ensure campaigns align with business objectives and audience needs. • Translate product positioning and messaging into compelling campaign narratives. • Lead strategy and execution for outbound email campaigns, including nurture programs, newsletters, and product updates. • Develop segmentation strategies and optimize email performance through A/B testing and analytics. • Analyze campaign performance and provide actionable insights to improve pipeline generation and influence. • Partner with RevOps to refine attribution and reporting processes. • Act as a key partner to Product Marketing, Content, and Sales teams to ensure consistent messaging and campaign alignment. • Stay current with marketing tech trends and apply innovations to improve campaign performance. • Partner with Marketing Ops to ensure accurate tracking in HubSpot, Salesforce, and Gong.

🎯 Requirements

• Min 4 years of marketing experience, with a focus on campaign management and email marketing. • Proven experience leveraging ABM technology (e.g., 6Sense, Common Room or similar) to run account-based campaigns. • Experience in B2B SaaS required. HR Tech preferred. • Strong understanding of omni-channel marketing best practices, including segmentation, automation and personalization across platforms like email, web, social, paid, community, etc. • Excellent writing experience, with the ability to create concise value-based messaging that drives action tailored to specific audiences. • Demonstrated ability to plan, prioritize, and thrive in a fast-paced, deadline-driven environment. • Proven ability to collaborate effectively with cross-functional teams. • Ability to make data-driven decisions, citing evidence from marketing trends, KPIs and stakeholder feedback. • Proficiency with analytics tools such as Google Analytics, HubSpot and Salesforce. • Experience with 6Sense, Gong, Outreach, WordPress, Asana or similar tools. • Bachelor's degree in business, marketing or a related communications field or relevant work experience.

🏖️ Benefits

• Stay healthy and happy with our comprehensive medical, dental and vision plans. • You can also choose from FSA or HSA options to suit your needs. • Save for your future with our 401K plan that matches your contributions. • Enjoy paid leave for various life events, such as sickness, disability, or parenthood. • Own a piece of the company with our #Allin Shares Program. • Take a break from work with our unlimited PTO policy to refresh and recharge. • Company paid holidays, birthday day off, closed 4th of July week and December holiday week, half day summer Fridays* and half day first Fridays*, and 8 hours of volunteer time. • Earn extra cash by referring qualified candidates to join our team. • Access professional and personal support through our employee assistance program. • Work from anywhere with our remote work environment that fosters collaboration and creativity.