Digital Marketing Lead

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🕒 July 12

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MyEmployment

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2023

👥 HR Tech

☁️ SaaS

🤝 B2B

HR Tech • SaaS • B2B

MyEmployment is a privacy-first employment verification platform that puts employees in control of their work data while enabling verifiers and employers to run fast, compliant, and transparent employment and salary verifications. The service provides real-time alerts, employee approval workflows, tracking of who accessed information, integrations with HR and payroll platforms, and partner/referral options for employers and verifiers.

📋 Description

• Build and maintain a 90-day rolling content and campaign calendar. • Design, author and run demand-gen campaigns that put MyEmployment in front of CHROs, Chief People Officers, and CFOs at U.S. employers with 1,000+ employees. • Build and manage email nurture sequences in ZoHo, segmenting by several different demographics. • Repurpose founder-driven content into multiple formats (long-form, short-form, video, carousel, email) aimed at the employer audience. • Create, edit and/or approve posts, emails, and short videos yourself or with a team of contracted resources necessary to meet campaign content goals. • Use scheduling, CRM, and analytics platforms (Zoho, Zapier, Metricool) to manage publishing and connect marketing activity to pipeline in the CRM. • Review website, email, and funnel metrics weekly — track what's working, test and modify what's not and report results and insights to leadership.

🎯 Requirements

• 1-3 years of experience in digital marketing • Proven, hands-on experience running multi-channel B2B marketing or demand gen for a founder-led brand — ideally selling to HR, People, or finance leaders • Strong understanding of content cadence, campaign analytics, and funnel optimization. • Hands-on familiarity with publishing, CRM, and automation tools (Zoho, Sendy, Zapier, Metricool). • Excellent writing and editing skills; ability to maintain a consistent, credible tone across channels. • Analytical mindset — you love testing and learning from data; working knowledge of Google Analytics, Search Console, and conversion fundamentals (load time, CTA testing, conversion tracking).

🏖️ Benefits

• Great medical, dental, and vision insurance options • Retirement plan with company match to help save for your future • In addition to 7 observed holidays, team members have 15 days paid time off • Every position is fully remote, and our culture is family-first: flexible, life-respecting, and built on accountability. We measure results, not hours at a desk so you can do your best work and still show up for the people who matter.