Senior Growth Marketing Specialist

🕒 May 27

🇺🇸 United States – Remote

💵 $90k - $115k / year

⏰ Full Time

🟠 Senior

🤖 Artificial Intelligence

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MyFitnessPal

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2005

🧘 Wellness

👥 B2C

🛍️ eCommerce

💰 $18M Series A on 2013-08

Wellness • B2C • eCommerce

MyFitnessPal is a leading nutrition and fitness tracking application designed to help users reach their health and fitness goals. It offers an all-in-one solution for tracking food intake, exercise, and calories. With over 18 million foods in its database, MyFitnessPal allows users to track calories, macros, micronutrients, and more. The app integrates with many fitness devices to sync workouts, weight, and other health metrics. MyFitnessPal's personalized nutrition insights guide users towards building sustainable healthy habits. Available in both a free and premium version, it is praised for its user-friendly interface and effectiveness in helping users achieve weight loss and fitness objectives.

📋 Description

• Execute paid advertising campaigns across major digital platforms, including Meta, TikTok, Google, Snapchat, and other emerging channels • Proactively identify and recommend specific acquisition improvements and channel optimizations based on performance analysis • Contribute to retention and engagement initiatives through channel execution and lifecycle insights • Identify growth experiments, conversion opportunities, and user acquisition improvements in partnership with product and analytics teams • Analyze campaign performance, including CAC, ROAS, payback periods, creative performance, funnel conversion, and retention metrics • Collaborate with creative, influencer, product, and analytics teams to turn insights into growth actions • Build and maintain testing frameworks for paid ads, creative, landing pages, and offers • Support a high-velocity growth culture through structured experimentation, clear reporting, and disciplined execution • Help Cal AI maintain a high-velocity growth culture through rapid experimentation, clear reporting, and disciplined execution • Manage multiple projects simultaneously, making informed tradeoffs and escalating risks to your manager as needed

🎯 Requirements

• 4-6 years of experience in growth, paid acquisition, performance marketing, or consumer app marketing • Hands-on experience running paid advertising campaigns profitably for a consumer mobile app, subscription app, health/wellness app, or similar product • Working knowledge of Apple Search Ads, Meta, and TikTok; experience with Snapchat or Google is a plus • Solid understanding of CAC, LTV, ROAS, payback period, and core subscription app economics • Experience supporting creative testing and collaborating with UGC creators, influencers, or creative strategists • Analytical mindset with comfort working in dashboards, attribution tools, and performance data • Experience with mobile attribution platforms such as AppsFlyer, Adjust, Singular, Branch, or similar • Clear communicator who can craft data-backed recommendations and tailor messaging to different audiences.

🏖️ Benefits

• healthcare • parental planning • mental health benefits • annual performance bonus • 401(k) plan and match • responsible time off • monthly wellness and technology allowances