Senior Product Marketing Manager – Prenatal

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15 hours ago

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Myriad Genetics

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Biotechnology • Pharmaceuticals • Healthcare Insurance

Myriad Genetics is a pioneer in the field of genetic testing and precision medicine, based in Salt Lake City, Utah. The company provides a wide range of genetic tests that help assess cancer risks, guide cancer treatment, inform prenatal care, and manage mental health conditions. Myriad Genetics aims to deliver life-changing insights through genetic testing, allowing healthcare providers and patients to make informed decisions to improve outcomes. Their offerings include tests for hereditary cancer risk, fetal sex prediction, chromosome conditions, and genetic diseases, leveraging over 30 years of expertise in genomics and personalized healthcare.

1001 - 5000 employees

Founded 1991

🧬 Biotechnology

💊 Pharmaceuticals

⚕️ Healthcare Insurance

📋 Description

• Develop and maintain marketing strategy that aligns with business goals for the Prenatal portfolio, including product-level strategies and brand differentiation and portfolio synergy. • Create and maintain content strategy to engage with key target HCP audiences (OB/GYN, Maternal Fetal Medicine, Fertility) to build brand awareness/drive messaging • Prepare FirstGene for commercial launch • finalize the creative idea and create content strategy to engage key target audiences (OB/Gyn and other women’s health HCPs) • develop all launch collateral for multiple downstream channels • establish launch success monitoring including tracking and assessing results, and ongoing optimization • Partner with product team to develop long-term product roadmaps and collaborate with product eco-system (product, sales, sales enablement, clinical, regulatory, and others) to achieve business goals and drive results • Collaborate across key stakeholders to enable holistic messaging, including upstream and downstream partners in R&D, Product, Regulatory, Medical, Sales, multi-channel marketers and digital, etc. to achieve shared business goals including revenue and KPIs • Drive analytics and actions to inform product marketing strategy, including but not limited to: • Voice of Customer (VOC) through continuous engagement, event networking, KOL & thought leadership, focus groups and speaker programs, and field sales feedback • Persona and Audience research and insights through surveys, internal and external data research and analyses, and key stakeholder input • Market and Competitor analyses – develop deep understanding of product and service offerings of key competitors; convey differentiation through product marketing and sales content and strategy • Partner with sales to define overarching targeting, launch rollout prioritization, and lead sales training on materials, sales content, and playbooks • Lead agency teams to deliver on time and excellent toolkit.

🎯 Requirements

• Bachelor’s degree or equivalent experience in Marketing required • 8+ years of marketing experience with 5+ years of clinical product marketing preferred • Product Upstream Marketing for an HCP / patient-facing physician audience in biotech, medical device, or similar industry required • Experience marketing and launching new products in Women’s Health clinical area preferred • Clinical knowledge or understanding of women’s health and reproductive and prenatal screenings with marketing product launch in the WH therapeutic area preferred • Must have experience: • launching and supporting existing products • leading a product marketing team • owning and driving product and product portfolio marketing strategy and tactics • creating clinical marketing content • Experience managing agency relationships, priorities, and budgets • Experience working closely with internal and external customers • Ability to collaborate across functions, especially sales and marketing peers • Excellent attention to detail, very well organized and ability to work in a fast-paced changing environment • Clear and concise communication skills with high initiative and ability to think outside the box • Ability to communicate effectively with leadership • Ability to manage multiple projects with varying priority levels • 10-20% travel anticipated

🏖️ Benefits

• Myriad Genetics is an equal opportunity employer • High value on diversity and inclusion