VP Global Marketing

Job not on LinkedIn

November 4

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

🏈 Ohio – Remote

Although this job is listed in Ohio, this company may be open to hiring remote in other states.

+1 more states

🏄 California – Remote 🏈 Ohio – Remote ⛷️ Utah – Remote

💵 $263.8k - $329.8k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

🦅 H1B Visa Sponsor

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Myriad Genetics

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Biotechnology • Pharmaceuticals • Healthcare Insurance

Myriad Genetics is a pioneer in the field of genetic testing and precision medicine, based in Salt Lake City, Utah. The company provides a wide range of genetic tests that help assess cancer risks, guide cancer treatment, inform prenatal care, and manage mental health conditions. Myriad Genetics aims to deliver life-changing insights through genetic testing, allowing healthcare providers and patients to make informed decisions to improve outcomes. Their offerings include tests for hereditary cancer risk, fetal sex prediction, chromosome conditions, and genetic diseases, leveraging over 30 years of expertise in genomics and personalized healthcare.

1001 - 5000 employees

Founded 1991

🧬 Biotechnology

💊 Pharmaceuticals

⚕️ Healthcare Insurance

📋 Description

• Define and evolve Myriad’s enterprise brand, ensuring relevance, differentiation, and consistency across all touchpoints. • Lead corporate communications, thought leadership, PR, and reputation management. • Bring deep expertise in healthcare brand strategy—ideally with oncology experience—to position Myriad as a market leader. • Build and execute multi-channel marketing campaigns that drive adoption, awareness, and revenue growth across Oncology, Prenatal, and Mental Health businesses. • Partner with product and sales teams to deliver effective GTM strategies for new and existing offerings, aligning messaging and campaigns to commercial priorities. • Lead event strategy (industry conferences, customer summits, corporate events) to strengthen customer engagement and Myriad’s industry presence. • Drive innovation in digital marketing, including paid media, SEO/SEM, content marketing, and marketing automation. • Establish best-in-class digital campaigns and customer journeys that translate to measurable impact on pipeline and sales. • Lead, mentor, and develop a high-performing team focused on marketing execution • Set the tone for a collaborative, performance-driven, and customer-obsessed marketing culture. • Partner across the organization to ensure marketing strategy is aligned with enterprise growth goals. • Collaborate with sales leadership to ensure tight integration of marketing and sales execution, including enablement, training, and field engagement. • Drive consistent metrics, KPIs, and ROI analysis across campaigns and investments.

🎯 Requirements

• 15+ years of progressive experience in marketing leadership roles, ideally with a mix of healthcare (pharma, biotech, diagnostics, or medical devices) and broader consumer experience. • Oncology marketing and brand-building experience strongly preferred. • Demonstrated success leading brand strategy, digital marketing, and GTM execution in complex, competitive markets. • Strong financial and analytical acumen; proven ability to measure marketing impact and tie activities to revenue outcomes. • Track record of building and scaling omni-channel marketing campaigns. • Experience managing and inspiring teams through organizational change and transformation. • Ability to communicate complex scientific/medical concepts simply and powerfully to diverse audiences. • Exceptional leadership, interpersonal, and influence management skills.

🏖️ Benefits

• Health insurance • 401(k) matching • Flexible work hours • Paid time off • Remote work options