CRM Specialist

3 days ago

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Groupon

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eCommerce • Marketplace • B2C

Groupon is a platform that connects businesses with customers by offering deals and discounts on various services and products. It aims to revolutionize the way businesses market to and engage with their audience, emphasizing innovation, technology, and performance-driven culture. Groupon promotes a work environment that values agility, merit, and direct communication, fostering a culture where employees can make impactful decisions and significantly contribute to the company's transformation.

1001 - 5000 employees

Founded 2008

🛍️ eCommerce

🏪 Marketplace

👥 B2C

📋 Description

• Design and execute lifecycle and monetization strategies aligned with key business goals, supporting customer acquisition, retention, and reactivation. • Own end-to-end CRM projects—from planning to launch—ensuring timely delivery, cross-functional alignment, and executional excellence. • Implement CRM workflows and campaigns (email, push, in-app, etc.) tailored to different customer segments and lifecycle stages. • Collaborate with product, development, and marketing teams to integrate CRM tools and tactics seamlessly into broader initiatives. • Leverage tools like Bloomreach (mandatory) to create personalized, automated journeys that drive engagement and revenue growth. • Lead A/B tests and track campaign performance, providing insights and recommendations to continuously enhance CRM strategy and effectiveness. • Incorporate AI tools to enhance personalization, streamline execution, and support day-to-day CRM workflows.

🎯 Requirements

• 3+ years of experience in CRM or a similar role, ideally within e-commerce or digital-first businesses. • Exposure to consumer-focused strategies, primarily B2C. • Hands-on experience with CRM platforms (e.g., Bloomreach, Braze, Salesforce Marketing Cloud, Iterable). • Comfortable using AI tools to improve efficiency, creativity, and analysis. • Strong understanding of lifecycle marketing, customer segmentation (e.g., RFM models, behavioral triggers), and CRM KPIs (retention, open/click/conversion rates, reactivation). • Test-and-learn mindset with a willingness to iterate based on data. • Excellent project management and cross-functional collaboration skills. • Clear communicator with a user-first mindset and keen attention to detail.

🏖️ Benefits

• You’ll be part of a fast-moving, collaborative, and international team that values creativity, impact, and growth. • Opportunity to shape meaningful, results-driven CRM strategies that strengthen customer relationships and drive monetization across global markets. • Commitment to building smarter, faster, and more innovative ways of working—AI plays a key role in how we get there. • Candidates are encouraged to leverage AI tools during the hiring process where it adds value.