Marketing & Communications Specialist – Italian Market

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N2JSoft, administrative and HR softwares

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2015

👥 HR Tech

☁️ SaaS

🤝 B2B

HR Tech • SaaS • B2B

N2JSoft is a French software company that builds administrative and HR solutions for SMEs and mid-market companies under brands like Keeple and N2F. Its cloud/SaaS products cover leave and absence management, time & attendance tracking, expense management, payroll-ready exports and compliance with labor rules, with mobile apps and integrations (Google/Outlook calendars, payroll systems, payment providers). The platform emphasizes usability, automation (scanning/expense extraction), flexibility for telework/flex office policies, and aims to simplify HR administration for managers, HR teams and employees.

📋 Description

• Produce compelling content and copy in Italian and English: blog posts, white papers, customer case studies, social posts, sales enablement materials, and email campaigns. • Own the editorial calendar in close collaboration with the Marketing and Sales teams, with a focus on lead generation and brand building. • Update and optimise local website content on an ongoing basis. • Build and nurture relationships with tech and business media in your market — pitching story ideas, coordinating press releases, and managing media coverage. • Handle internal communications for the local team, ensuring alignment with global messaging and company culture. • Plan, organise, and execute local events: trade shows, webinars, and partner activations. • Maintain a strong brand presence at the key B2B events in your market — targeting around 15 well-chosen events per year. • Manage and grow the brand's social media presence (LinkedIn, X, Instagram) through organic campaigns, aiming for at least two posts per week. • Track campaign performance against KPIs using analytics tools and continuously optimise based on data. • Adapt the GTM strategy to your market and its buyer personas. • Act as the key bridge between global marketing and your local market — surfacing local insights, flagging market nuances, and ensuring global initiatives land effectively on the ground. • Drive cross-functional communication with Sales, Product, Customer Success, and Leadership — aligning local marketing initiatives and making sure the needs of your market are understood across the organisation. • Localise global campaigns for your market — going well beyond translation to adapt messaging, channels, formats, and timing to local behaviours and cultural context. • Brief, manage, and quality-control a network of external partners (creative, PR, events, media buying) in close collaboration with the central marketing team.

🎯 Requirements

• 3 to 6 years of experience in marketing communications, PR, or content marketing, ideally in B2B tech or SaaS — a background in fintech or expense management is a strong plus. • Fluent Italian (C2 level or equivalent) and strong English skills. • Proven track record in PR, content production, and event management. • Proficiency with digital marketing tools: LinkedIn Ads, Google Analytics, and CRM/marketing automation platforms (HubSpot, Salesforce). • Strong editorial instincts — you know how to craft messages that resonate with B2B audiences. • Entrepreneurial mindset: comfortable working autonomously in a fast-paced scale-up environment. • Demonstrated ability to localise (not just translate) international campaigns — adapting strategy, tone, channel mix, and creative to land locally. • Experience contributing to annual GTM plans: able to build a local market brief and influence the global plan. • Strong cross-functional communicator: equally comfortable with Sales, Product, CS, and Leadership, and able to translate those conversations into aligned marketing actions. • Experience managing external agencies (PR, creative, events, media) and coordinating with internal growth teams. • A background in fintech, spend management, or adjacent B2B financial software is a significant differentiator.