Marketing & Communications Specialist – DACH

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N2JSoft, administrative and HR softwares

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2015

👥 HR Tech

☁️ SaaS

🤝 B2B

HR Tech • SaaS • B2B

N2JSoft is a French software company that builds administrative and HR SaaS solutions for SMEs and mid‑market companies. Its product family (including the Keeple brand and integrations with N2F) covers leave and absence management, time & activity tracking, expense reporting with intelligent receipt capture, payroll‑ready exports, calendar syncs, and compliance features. N2JSoft focuses on simplifying HR administration, improving employee and manager experience, and automating routines to save time for HR teams and finance.

📋 Description

• Produce compelling content and copy in German and English: blog posts, white papers, customer case studies, social posts, sales enablement materials, and email campaigns. • Own the editorial calendar in close collaboration with the Marketing and Sales teams, with a focus on lead generation and brand building. • Update and optimise local website content on an ongoing basis. • Build and nurture relationships with tech and business media in your market — pitching story ideas, coordinating press releases, and managing media coverage. • Handle internal communications for the local team, ensuring alignment with global messaging and company culture. • Plan, organise, and execute local events: trade shows, webinars, and partner activations. • Maintain a strong brand presence at the key B2B events in your market — targeting around 15 well-chosen events per year. • Manage and grow the brand's social media presence (LinkedIn, X, Instagram) through organic campaigns, aiming for at least two posts per week. • Track campaign performance against KPIs using analytics tools and continuously optimise based on data. • Adapt the GTM strategy to your market and its buyer personas. • Act as the key bridge between global marketing and your local market — surfacing local insights, flagging market nuances, and ensuring global initiatives land effectively on the ground. • Drive cross-functional communication with Sales, Product, Customer Success, and Leadership — aligning local marketing initiatives and making sure the needs of your market are understood across the organisation. • Localise global campaigns for your market — going well beyond translation to adapt messaging, channels, formats, and timing to local behaviours and cultural context. • Brief, manage, and quality-control a network of external partners (creative, PR, events, media buying) in close collaboration with the central marketing team.

🎯 Requirements

• 3 to 6 years of experience in marketing communications, PR, or content marketing, ideally in B2B tech or SaaS — a background in fintech or expense management is a strong plus. • Fluent German (C2 level or equivalent) and strong English skills. • Proven track record in PR, content production, and event management. • Proficiency with digital marketing tools: LinkedIn Ads, Google Analytics, and CRM/marketing automation platforms (HubSpot, Salesforce). • Strong editorial instincts — you know how to craft messages that resonate with B2B audiences. • Entrepreneurial mindset: comfortable working autonomously in a fast-paced scale-up environment. • Demonstrated ability to localise (not just translate) international campaigns — adapting strategy, tone, channel mix, and creative to land locally. • Experience contributing to annual GTM plans: able to build a local market brief and influence the global plan. • Strong cross-functional communicator: equally comfortable with Sales, Product, CS, and Leadership, and able to translate those conversations into aligned marketing actions. • Experience managing external agencies (PR, creative, events, media) and coordinating with internal growth teams. • A background in fintech, spend management, or adjacent B2B financial software is a significant differentiator.