Regional Marketing Digital Campaign Manager – Contractor

Job not on LinkedIn

5 hours ago

Apply Now

Receive Emails with Similar Jobs

Natera

WebsiteLinkedInAll Job Openings

Biotechnology • Healthcare Insurance • Pharmaceuticals

Natera is a global leader in cell-free DNA testing technology, specializing in non-invasive genetic testing and diagnostics. The company's innovative solutions focus on areas such as prenatal screening, cancer detection, and organ transplant monitoring. By using advanced bioinformatics and DNA analysis, Natera provides healthcare professionals and patients with critical information to make more informed medical decisions.

1001 - 5000 employees

Founded 2004

🧬 Biotechnology

⚕️ Healthcare Insurance

💊 Pharmaceuticals

📋 Description

• Design, execute, and optimize integrated multi-channel marketing campaigns, including awareness, acquisition, nurturing, and retargeting programs. • Partner with Business Marketing to develop campaign strategy, messaging alignment, audience targeting, and channel mix across our Oncology, Women's Health and Organ Health portfolios. • Oversee the end-to-end demand generation funnel, from segmentation and list development through MQL creation, sales acceptance, and pipeline contribution. • Use data-driven insights, analytics, and automation to continuously refine campaign performance—including ABM programs, multi-touch campaigns, email workflows, and digital retargeting. • Collaborate with Sales Operations to optimize lead flow, scoring, routing rules, and conversion processes, ensuring smooth handoff to sales teams. • Perform ongoing performance reporting, including channel metrics, funnel conversion, ROI analysis, and insights to inform strategic decisions. • Ensure all digital campaign tactics (SEM, display, programmatic, social, paid media, content syndication) work cohesively to support business-unit goals. • Manage day-to-day campaign execution, timelines, testing plans, QA, and troubleshooting to ensure flawless delivery. • Partner with Field Marketing on integrated program alignment, regional activation, and feedback loops for continuous improvement. • Work cross-functionally to ensure brand consistency and adherence to regulatory and compliance requirements in healthcare marketing.

🎯 Requirements

• Bachelor’s degree in Business, Marketing, Communications, or related field (or equivalent experience). • 7+ years of experience leading and executing B2B marketing campaigns, ideally in a high-growth or complex sales environment. • Strong background in demand generation, multi-channel campaign management, and full-funnel strategy. • Highly preferred: experience in Biotech, Healthcare, or regional marketing.

🏖️ Benefits

• Comprehensive medical, dental, vision, life and disability plans for eligible employees and their dependents. • Free testing for employees and their immediate families. • Fertility care benefits. • Pregnancy and baby bonding leave. • 401k benefits. • Commuter benefits. • Generous employee referral program!