Growth Campaign Manager

🔥 14 hours ago

🇩🇪 Germany – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 16%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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NATURTREU

WebsiteLinkedInAll Job Openings

11 - 50 employees

🏥 Healthcare

🧘 Wellness

🍽️ Food & Beverage

Healthcare • Wellness • Food & Beverage

NATURTREU is a company that specializes in the development of plant-based nutritional supplements that are holistic, natural, and sustainable. Their products are designed to meet specific health and wellness needs without the use of chemical additives or fillers. Each product is created according to the latest scientific standards, ensuring optimal ingredient selection and dosage for effective results. The brand emphasizes its commitment to remaining true to nature.

📋 Description

• Own the D2C online shop’s campaign and promotional calendar end to end, from planning through performance measurement • Plan, prioritize, approve, and optimize all campaigns • Decide on campaign timing, offers, channels, and the mix of new and existing customers • Brief and coordinate the CRM, CRO, merchandising, content/creative, social, and performance teams through to go-live • Ensure a consistent campaign experience across the shop, newsletter, app, social media, and paid channels • Coordinate with the Brand Team to integrate brand campaigns and leverage synergies • Plan and manage campaigns and offers in the NATURTREU app • Align app and shop campaigns to avoid cannibalization • Plan and manage product launch campaigns, including timing, launch offers, channel mix, and landing pages • Coordinate with Category/Product teams on availability, positioning, and launch dates • Evaluate product launches based on first purchases, new-customer share, cross-selling, and repeat purchases, and incorporate learnings into the launch playbook • Build a KPI dashboard covering revenue, margin after discounts, orders, AOV, new-customer share, CAC, repeat-purchase rate, and channel contribution • Conduct regular campaign reviews and derive actionable learnings • Coordinate with the Data Team on the DWH, Admetrics, Shopify, Klaviyo, and metric definitions • Plan package insert content, offer logic, and performance measurement • Optimize campaign and performance marketing landing pages with the CRO team • Support lead generation and campaign conversion • Contribute to discount logic, pricing architecture, and bundle strategy • Support the integration of the online shop and organic social media • Report to the Head of E-Commerce

🎯 Requirements

• Experience planning and managing campaigns end to end in a D2C or e-commerce environment • Strong briefing and coordination skills for teams across CRM, CRO, content, social, and performance marketing • Data-driven mindset with experience working with KPIs, dashboards, and data-based recommendations • Solid understanding of e-commerce and experience with Shopify, CRM systems, and common marketing tools such as Klaviyo • Strong project management skills and the ability to independently prioritize multiple concurrent campaigns • Ability to formulate complex campaign briefs clearly and concisely • Interest in the purposeful use of AI tools in campaign planning and analysis • Fluent German • English proficiency is a plus • Permanent residence in Germany required

🏖️ Benefits

• 100% remote within Germany • Up to 90 days per year working remotely from another EU country • Flexible working hours within agreed availability windows • 30 days of annual leave • Company pension plan based on ETFs • Access to professional coaching, sessions, and content through OpenUp • Employee discount on NATURTREU products • Summer and Christmas parties • Opportunities for professional and personal development