Business Development Analyst

🕒 3 days ago

🏈 Alabama, Arizona, +29 more states – Remote

🏈 Alabama – Remote 🌵 Arizona – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🦌 Connecticut – Remote 🏛️ District of Columbia – Remote 🐊 Florida – Remote 🌽 Illinois – Remote ⚜️ Louisiana – Remote 🦞 Maine – Remote 🎰 Nevada – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🏈 Ohio – Remote 🌪️ Oklahoma – Remote 🌲 Oregon – Remote 🦀 Maryland – Remote 🍂 Massachusetts – Remote 🚗 Michigan – Remote ❄️ Minnesota – Remote 🏰 Missouri – Remote 🔔 Pennsylvania – Remote ⚓ Rhode Island – Remote 🌴 South Carolina – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote ⛷️ Utah – Remote ⚔️ Virginia – Remote ☕ Washington – Remote 🧀 Wisconsin – Remote

💵 $90.4k - $101.7k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

📊 Marketing Analyst

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Nava

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2015

🏛️ Government

☁️ SaaS

🌍 Social Impact

Government • SaaS • Social Impact

Nava is a public-benefit technology company that designs, builds, and operates modern digital services and open-source software for federal, state, and local government agencies. Nava focuses on improving public benefit delivery—such as unemployment insurance, SNAP, Medicaid, grants, and veteran services—by creating human-centered, resilient systems that scale to millions of users and reduce manual work for government staff. The company also develops tools and pilots AI-enabled solutions to streamline verification and program administration while partnering with agencies to modernize legacy infrastructure and improve outcomes for beneficiaries.

📋 Description

• Develop, execute, and optimize marketing campaigns including Account-Based Marketing (ABM) campaigns in close partnership with the Senior Director and Growth teams • Design and implement multi-touch brand awareness campaigns leveraging social media, digital display advertising, geofencing, content syndication, and events • Coordinate all stages of marketing campaign development—from planning and kickoff to delivery and post-campaign debrief—ensuring alignment to scope, budget, and timeline • Produce marketing collateral and sales assets, including thought leadership content, factsheets, blogs, case studies, whitepapers, and event summaries • Develop, schedule, and manage digital content for social media (LinkedIn, X/Twitter, YouTube, etc.) and web, amplifying company messaging and maintaining a regular communications cadence • Execute geofencing and location-based campaigns for trade shows, policy events, and targeted agencies • Maintain digital asset libraries, update content repositories, and ensure brand compliance in all public-facing materials • Technical Proposal Content Support: Assist in the organization and maintenance of technical content libraries, including writing and editing standardized proposal boilerplate and capability statements in collaboration with technical SMEs • Government-Specific Content: Produce specialized content assets, such as contract vehicle overviews, compliance summaries, and Fed/State RFP response templates, tailored for government audience consumption • Create and manage demand generation campaigns to drive pipeline growth • Develop nurture streams and lead follow-up strategies, tracking Marketing Qualified Leads (MQLs) to sales opportunities in Salesforce • Support business development teams with tailored collateral throughout the customer lifecycle, influencing conversion rates and long-term account relationships • Utilize analytics platforms (Google Analytics, Salesforce, ABM platforms) and campaign reporting to measure performance, track ROI, and inform strategic improvements • Monitor web traffic, campaign engagement, conversion metrics, and lead quality; summarize findings for leadership and provide actionable recommendations • Assist in managing the marketing budget: ensure fiscal discipline across events, campaigns, and creative initiatives • Support data cleanliness within the CRM and Marketing Automation platforms, ensuring all campaign tracking adheres to internal governance and public sector data privacy guidelines • Execute the Market Shaping strategy, ensuring consistency across company, partners and platforms • Work cross-functionally with BD, technical subject matter experts, and creative resources to achieve unified marketing operations • Uphold high standards for brand identity, messaging accuracy, and market reputation • Support contract and vendor coordination for creative and digital services • Other duties as required

🎯 Requirements

• Experience & Tenure: 2–4 years’ marketing or communications experience (public sector focus preferred); internships and relevant project experience considered • Track Record: Demonstrated success in campaign execution, digital content creation, and analytics/reporting • Technical Proficiency: Proficiency with multi-channel digital marketing platforms: social media, display advertising, content syndication, Hootsuite, HubSpot, Salesforce, Google Analytics, WordPress, and ABM tools • Communication: Strong written and verbal communication skills; proven ability to create persuasive, market-facing copy • Project Management: Advanced project management, attention to detail, and ability to meet deadlines across simultaneous initiatives • MarTech Optimization Support: Demonstrated ability to troubleshoot and optimize technical campaign setup within Marketing Automation (e.g., HubSpot/Pardot) and CRM (Salesforce) platforms • Education: Bachelor's degree in Marketing, Communications, Business, or relevant field

🏖️ Benefits

• Health coverage — comprehensive medical, dental, and vision plans to support your overall health needs • Insurance coverage — Nava provides disability, life, and accidental death insurance at no cost • Time off — vacation, holidays (including Juneteenth), and floating holidays to rest and recharge • Company holidays — enjoy 12 paid federal holidays each year on top of your regular PTO • Annual bonus — when Nava meets its goals, eligible employees receive a performance-based annual bonus • Parental leave — paid time off for new parents, plus weekly meals delivered to your home • Wellness program — full platform offering physical, mental, & emotional health resources & support tools • Virtual care — see doctors online with no copay through a virtual visit program (depending on available providers) • Sabbatical leave — earn extended unpaid leave after continuous service for personal growth or rest • 401(k) match — Nava matches 4% of your salary to support your retirement savings plan • Flexible work — remote-first environment with flexibility built around your schedule and responsibilities • Home office setup — company laptop & setup assistance provided via Staples for remote work needs • Utility support — monthly reimbursement to help offset eligible home office utility expenses • Learning opportunities — internal training programs and resources to help grow your professional skills • Development opportunities — LinkedIn Learning access & an annual allowance for courses, tuition, & certs • Referral bonus — get rewarded when you refer great people who join the Nava team • Commuter benefits — pre-tax commuter programs to support in-office travel when applicable • Supportive culture — A collaborative and remote-friendly team environment where people genuinely care