Navitas
5001 - 10000 employees
📚 Education
🤝 B2B
👥 B2C
💰 $92M Post-IPO Equity - Navitas Semiconductor on 2023-06
Education • B2B • B2C
Navitas is a global education services provider that connects students, agents, universities and industry to deliver international higher-education pathways, English-language programs, direct-degree entry, managed campuses and employability training across multiple countries. The organisation partners with universities and industry, operates colleges and global offices in many destinations, and focuses on increasing access to international education, student support, and career readiness.
Marketing Automation Coordinator
🔥 0 minutes ago
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Navitas
5001 - 10000 employees
📚 Education
🤝 B2B
👥 B2C
💰 $92M Post-IPO Equity - Navitas Semiconductor on 2023-06
Education • B2B • B2C
Navitas is a global education services provider that connects students, agents, universities and industry to deliver international higher-education pathways, English-language programs, direct-degree entry, managed campuses and employability training across multiple countries. The organisation partners with universities and industry, operates colleges and global offices in many destinations, and focuses on increasing access to international education, student support, and career readiness.
📋 Description
• Build, test, and launch engaging marketing campaigns, including emails, landing pages, and automated customer journeys. • Track and report on campaign performance, providing insights and recommendations to improve results. • Conduct A/B testing to optimize campaign effectiveness and enhance customer engagement. • Collaborate with stakeholders across the Navitas group to deliver high-quality marketing initiatives and support campaign requests. • Drive lead nurturing and marketing automation activities across multiple channels to create seamless customer experiences and improve conversion outcomes.
🎯 Requirements
• 3+ years of experience in marketing automation, lead nurturing, and customer journey management. • Strong understanding of inbound marketing principles and email marketing best practices. • Experience developing and optimizing email campaigns to drive engagement and conversion. • Analytical mindset with the ability to interpret data, uncover insights, and make data-driven recommendations. • Working knowledge of HTML and CSS. • Hands-on experience with CRM and marketing automation platforms. • Self-motivated, proactive, and comfortable working in a fast-paced, collaborative environment. • Excellent problem-solving skills with a strong focus on continuous improvement and campaign performance. • Proven ability to manage multiple priorities and deliver high-quality work within tight deadlines. • Strong communication, presentation, and stakeholder management skills. • Preferential Experience within the higher education sector or firsthand experience studying abroad. • Proven experience delivering results-driven B2C and B2B demand generation and digital marketing campaigns. • Certifications in Inbound Marketing, Marketing Automation, or related disciplines. • Experience working with Salesforce and/or marketing automation platforms.
🏖️ Benefits
• Work closely with global marketing function • Opportunity to make meaningful contributions
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