Head of Growth Marketing

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Nectir

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2018

📚 Education

🤖 Artificial Intelligence

☁️ SaaS

Education • Artificial Intelligence • SaaS

Nectir is an education-focused AI company that provides customizable, FERPA-compliant AI assistants and a synchronous chat platform integrated directly into a school's learning management system (LMS). Its product, Nectir AI, turns course content, assignments, rubrics, and institutional knowledge into 24/7 teaching and student support—offering personalized tutoring, automated Q&A, assignment feedback, administrative assistants (FAFSA, library, career coaching), analytics, and private endpoints to protect student data. Nectir positions itself as a safe, scalable SaaS-style AI infrastructure for higher education and K–12 institutions, emphasizing privacy, compliance, LMS plug-and-play integration, and measurable student-success outcomes reported by partner schools.

📋 Description

• Own lead generation strategy across inbound and outbound channels, with qualified meetings booked as the primary KPI. • Build and execute account-based marketing (ABM) campaigns targeting strategic accounts in higher education. • Partner with Sales to create personalized outreach campaigns that accelerate target accounts through the funnel. • Design multi-channel campaigns combining email, LinkedIn, digital advertising, direct mail, webinars, executive dinners, and conference marketing. • Optimize website conversion, landing pages, paid campaigns, and nurture sequences for pipeline impact. • Continuously measure campaign performance and improve ROI. • Develop and execute integrated marketing campaigns that position Nectir as the thought leader in AI for higher education. • Drive brand awareness through content marketing, social media, webinars, podcasts, PR, customer stories, conference marketing, and digital campaigns. • Amplify executive thought leadership across LinkedIn and industry channels. • Manage speaking opportunities at key higher education conferences and events. • Produce compelling case studies, white papers, videos, research reports, implementation guides, and AI adoption stories. • Showcase customer success through webinars, events, podcasts, and executive interviews. • Develop messaging that resonates with Presidents, Provosts, CIOs, Vice Presidents of Academic Affairs, faculty leaders, and instructional technology teams. • Build a content strategy that establishes Nectir as the authoritative source for AI in higher education. • Develop and execute an Answer Engine Optimization (AEO) strategy to ensure Nectir content is surfaced and referenced by AI-powered platforms. • Optimize content for both traditional search engines (SEO) and AI-powered answer engines (AEO). • Monitor AI search trends and create content that increases Nectir’s visibility, authority, and citation frequency across AI platforms. • Own marketing metrics and reporting. • Build dashboards measuring awareness, engagement, pipeline, account engagement, AI search visibility, conversion rates, and revenue attribution. • Continuously test and optimize campaigns.

🎯 Requirements

• 5+ years in enterprise B2B growth marketing or demand generation, with a track record of generating qualified pipeline. • Experience marketing to higher education: you understand how institutions buy technology and who the real decision-makers are. • Proven success building and executing account-based marketing (ABM) programs. • Strong written communication skills: you can write a cold email and a white paper. • Highly analytical; comfortable owning a dashboard and clearly explaining what’s working and why. • Familiarity with Answer Engine Optimization (AEO) and AI search visibility strategies. • Background in SEO, content marketing, and thought leadership programs. • Experience scaling marketing at a startup or high-growth technology company.

🏖️ Benefits

• Competitive base salary • Comprehensive health coverage: medical, dental, and vision (for US-based roles only) • 401k with employer match (for US-based roles only) • Equity (stock options), so you share in what we’re building • Flexible, remote-first work environment