Digital Marketing Specialist

Job not on LinkedIn

🔥 0 minutes ago

🍂 Massachusetts – Remote

🍂 Massachusetts – Remote

💵 $36 - $43 / hour

⏱ Part Time

🟡 Mid-level

🟠 Senior

🌐 Digital Marketing

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Nedap

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1929

🤝 B2B

☁️ SaaS

🔧 Hardware

B2B • SaaS • Hardware

Nedap is a Dutch technology company that develops Digital Twin solutions combining IoT hardware, RFID, computer vision, AI and cloud-based software (SaaS) to provide real-time operational insights and automation. It serves business clients in healthcare, livestock/agriculture, retail and security, helping optimize operations, improve care and animal welfare, reduce waste, and manage people flow. Nedap focuses on long-term, sustainable "Technology for Life" through integrated hardware and software solutions that enable data-driven decision making and operational efficiency.

📋 Description

• Create & Optimize Digital Content: Produce high-quality content aligned with brand standards across e-mail, website, social media, and other digital platforms, while designing and producing print and digital content pieces with local market tone and flare. • Manage Social Presence & Community Engagement: Administer local social media channel placements and drive ongoing community building efforts to strengthen local market presence. • Drive Paid Media & Lead Generation: Create and optimize paid advertising campaigns using SEO and performance marketing tools, while leveraging Hubspot tools for lead generation and follow-up targeting. • Measure & Improve Marketing Performance: Track and report performance analytics on digital tactics, applying data-driven insights to continuously refine and improve marketing effectiveness. • Stay Current on Industry Trends: Stay updated on the latest marketing and digital trends to ensure strategies remain competitive and relevant. • Perform additional duties and responsibilities from time to time within the Nedap US Livestock team as needed.

🎯 Requirements

• A bachelor's degree with a focus in Digital Media, Marketing, Advertising, Communications, or Business • At least 3 years of relevant work experience (or a minimum of 5 years of relevant work experience in lieu of degree focus) • Ability to work remote, geographical location around the midwestern U.S. preferred. • Occasional domestic and international travel (<10%) may be required. • Candidates must hold a valid U.S. driver’s license and be eligible for U.S. employment. • Prolonged Desk Work: Extended periods of sitting at a desk and working on a computer, requiring good posture and ergonomic practices. • Lifting requirements: must be able to occasionally lift and carry items weighing 15-30 pounds.