Digital Marketing Specialist

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September 21

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NeST Digital

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NeST Digital is a global technology solutions provider that creates real business transformation for our clients.

1001 - 5000 employees

Founded 1998

📋 Description

• Conduct market research to identify target audiences and develop comprehensive digital marketing strategies aligned with business objectives. • Plan, execute, and optimize digital marketing campaigns across SEO, PPC, social media, email marketing, and content marketing. • Create and manage digital advertising campaigns on platforms like Google Ads, Facebook Ads, LinkedIn Ads; monitor and optimize performance. • Monitor campaign performance, analyze data, generate reports, and improve KPIs such as CTR, conversion rates, and ROI. • Conduct A/B testing to optimize ad copy, landing pages, and other campaign elements. • Perform keyword research and on-page SEO optimization; monitor website traffic and rankings using Google Analytics and Google Search Console. • Develop and execute social media strategies, create and schedule posts, engage with audience, and manage online reputation. • Collaborate with content team to develop and promote high-quality content and utilize content distribution channels and influencer partnerships.

🎯 Requirements

• Bachelor's degree in marketing, communications, or a related field. • Proven experience as a Digital Marketing Specialist or similar role. • In-depth knowledge of digital marketing techniques, including SEO, PPC advertising, social media marketing, email marketing, and content marketing. • Familiarity with digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, email marketing platforms, and social media management tools. • Strong analytical skills and ability to interpret complex data and metrics. • Excellent written and verbal communication skills. • Creative thinking and problem-solving abilities. • Ability to work independently and in a team environment. • Up-to-date with the latest trends and best practices in digital marketing.

🏖️ Benefits

• Employees can work remotely