Director, NA Field Marketing

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πŸ”₯ 4 minutes ago

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Neo

11 - 50 employees

Founded 2025

πŸ”’ Cybersecurity

πŸ€– Artificial Intelligence

☁️ SaaS

Cybersecurity β€’ Artificial Intelligence β€’ SaaS

Neo is an AI-native security company building a control layer for the "agentic" enterprise. Neo’s platform discovers and inventories agentic software (agents, models, extensions, MCP servers) across endpoints, assesses configurations and risks via a continuously updated knowledge base (Neoverse), and enforces granular, real-time policies at the endpoint (allow/hold/block) using a built-in LLM. The product emphasizes visibility, attribution of human and non-human actions, on-device privacy, lightweight deployment (no kernel modules or OS hooks), and enterprise readiness for SecOps teams to prevent agentic threats across apps, identities, and systems.

πŸ“‹ Description

β€’ Own the field marketing strategy and calendar across regions, including third-party conferences (e.g., RSA, Black Hat, Gartner Security & Risk Management Summit), industry roundtables, executive dinners, regional meetups, and Neo Security's flagship user/customer event. β€’ Build and manage the field marketing budget, allocating spend across sponsorships, owned events, and travel to maximize pipeline contribution and ROI. β€’ Partner with Sales and SDR leadership to align event and field programs with territory plans, target account lists, and pipeline goals. β€’ Design and execute account-based marketing (ABM) programs and integrated regional campaigns in partnership with Demand Generation and Product Marketing. β€’ Manage vendor and sponsorship relationships, negotiating contracts and evaluating conference ROI to inform future investment. β€’ Lead event logistics end-to-end: venue selection, booth/space design, staffing, swag and collateral, speaker sessions, and on-site execution. β€’ Define and report on field marketing KPIs (pipeline sourced/influenced, cost per meeting, cost per opportunity, event attendance and conversion) and present results to marketing and sales leadership. β€’ Build and manage a team of field marketers and/or event coordinators as the program scales, including contractors and agencies for peak event seasons. β€’ Represent the marketing function at key industry events, occasionally including public-facing or spokesperson duties. β€’ Stay current on the cybersecurity conference and analyst landscape to identify new, high-value opportunities for visibility.

🎯 Requirements

β€’ 8+ years in field marketing, event marketing, or demand generation, with at least 3 years in a leadership or head-of-function role. β€’ Experience in B2B SaaS, ideally in cybersecurity, cloud infrastructure, or another technical/enterprise IT space. β€’ Proven track record designing field programs that generate measurable pipeline, with fluency in pipeline attribution and marketing ROI reporting. β€’ Hands-on experience managing large-scale industry conferences and sponsorships (booth strategy, speaking slots, executive briefings). β€’ Strong budget management skills, including vendor negotiation and cost/ROI tracking across a multi-hundred-thousand-dollar annual events budget. β€’ Experience partnering closely with Sales leadership and working from a shared pipeline/revenue targets model. β€’ Proficiency with marketing and sales tools such as Salesforce, a marketing automation platform (e.g., HubSpot, Marketo), and event management/registration tools. β€’ Excellent project management skills and the ability to run multiple concurrent events and workstreams without dropping details. β€’ Willingness to travel domestically up to 30-40%, including some evenings/weekends around major industry events. β€’ Based in the United States, able to work across U.S. time zones.

πŸ–οΈ Benefits

β€’ Health insurance β€’ Retirement plans β€’ Paid time off β€’ Flexible work arrangements β€’ Professional development

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