Senior Manager, PLG Marketing Analytics

November 15

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Neo4j

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SaaS • AI • Enterprise

Neo4j is a leading company that provides graph database technology, enabling organizations to connect and analyze vast amounts of data through its platform. As the creators of the Neo4j Graph Database and the Cypher query language, they offer solutions like Neo4j AuraDB and Neo4j Graph Data Science to help businesses deploy graph applications efficiently, whether self-managed or fully-managed. Their tools are designed for developers and data scientists to easily build and visualize graph-based applications, improving data relationships and insights. Neo4j supports various use cases, including fraud detection, knowledge graphs, and financial services, and is widely adopted by the developer and data science communities globally. With educational resources like GraphAcademy, they also support a large and growing global community of graph technology experts.

501 - 1000 employees

Founded 2007

☁️ SaaS

🏢 Enterprise

📋 Description

• Design, build, and maintain reporting frameworks that track PLG funnel performance from awareness and sign-up through activation, conversion, and expansion. • Deliver actionable insights and dashboards to Marketing and Product leaders to optimize user acquisition and engagement. • Monitor performance trends, diagnose drivers behind KPIs, and provide regular readouts to executive stakeholders. • Analyze web, search, and digital marketing data to grow user acquisition and demand generation. • Analyze user behavior and lifecycle data to identify friction points, growth levers, and opportunities to improve conversion and retention. • Collaborate with Product and Marketing teams to design experiments and measure the impact of self-serve growth initiatives. • Provide analytical input for quarterly and annual GTM planning, including forecasting, pipeline modeling, and budget allocation. • Develop frameworks to evaluate marketing program performance and ROI, informing resource prioritization and experimentation strategy. • Support executive decision-making with data-driven narratives that link marketing activity to revenue impact. • Define the data requirements, taxonomy, and instrumentation needed to measure PLG marketing impact effectively. • Partner with Product Analytics to ensure data integrity, consistency, and accessibility across systems. • Build frameworks to quantify the incremental impact of PLG marketing tactics across acquisition channels and product surfaces.

🎯 Requirements

• Bachelor's degree in Marketing, Business, or a related field. An advanced degree (MBA, MSc) is a plus. • 6+ years of experience in analytics, strategy, consulting, or marketing, with a minimum of 3 years in an analytics-focused role. • Exceptional problem-solving, decision-making, and analytical skills. • Proven track record in defining, outlining, and delivering analytical projects with high complexity. • Strong knowledge of analytics tools and marketing data platforms (e.g., Google Analytics) • Strong communication and presentation abilities.

🏖️ Benefits

• medical, dental, and vision benefits • 401(k) • paid time off • certain leaves of absence • stock option grant