CRM Marketing Manager II

9 hours ago

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NerdWallet

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NerdWallet is on a mission to help provide clarity for consumers and SMBs so they can make financial decisions with confidence. We work hard to cultivate an award-winning culture in which our Nerds can realize this mission, and we pride ourselves on the programs we’ve created to positively impact the lives of our consumers, our Nerds, and our wider world.

501 - 1000 employees

Founded 2009

💰 Secondary Market on 2021-05

📋 Description

• Manage and drive email communications for our user base • Assist with the development, implementation, and optimization of engagement campaigns • Develop and execute operational plans to onboard new users and engage our broad audience • Lead the technical implementation of new campaigns and features within our CRM for User Engagement • Monitor campaign performance, analyze key metrics, and provide data-driven insights • Identify opportunities for A/B testing and optimization to improve engagement, conversion rates, and overall campaign effectiveness • Drive CRM strategy by identifying and translating business goals into an effective CRM marketing strategy • Develop and document best practices and workflows for CRM operations

🎯 Requirements

• Extensive hands-on experience with at least one major CRM/marketing automation platform (e.g., Salesforce Marketing Cloud, Iterable, Braze, HubSpot, Marketo, Klaviyo) • Strong understanding of data structures, segmentation logic, and data management principles • Experience with API integrations and webhooks to connect and sync data between different marketing tools and data sources • Proficient in HTML/CSS for building and troubleshooting email templates • Familiarity with a scripting language like AMPscript, handlebars, or Liquid for advanced personalization and dynamic content • Proven ability to analyze campaign performance, A/B test results, and customer data to identify trends and make data-driven recommendations • Excellent problem-solving skills to troubleshoot technical issues, data discrepancies, and campaign-related challenges • A knack for identifying inefficiencies and developing new processes, workflows, and best practices to improve operational excellence • Ability to see the big picture and understand how CRM operations impact the entire customer lifecycle and business goals • Meticulous attention to detail is crucial for ensuring campaign accuracy, data integrity, and regulatory compliance • Strong project management skills to manage multiple campaigns and projects simultaneously, ensuring timely and flawless execution • Excellent communication and collaboration skills to work effectively with cross-functional teams, including engineering, product, and marketing.

🏖️ Benefits

• Industry-leading medical, dental, and vision health care plans for employees and their dependents • Rejuvenation Policy – Flexible Vacation Time Off + 11 holidays + holiday company shutdown • New Parent Leave for employees with a newborn child or a child placed with them for adoption or foster care • Mental health support • Paid sabbatical after 5 years for Nerds to recharge, gain knowledge, and pursue their interests • Health and Dependent Care FSA and HSA Plan with monthly NerdWallet contribution • Monthly Wellness Stipend, Cell Phone Stipend, and Wifi Stipend (Only remote Nerds are eligible for the Wifi Stipend) • Work from home equipment stipend and co-working space subsidy (Only remote Nerds are eligible for these stipends)