Senior CRM Manager

9 hours ago

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NerdWallet

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NerdWallet is on a mission to help provide clarity for consumers and SMBs so they can make financial decisions with confidence. We work hard to cultivate an award-winning culture in which our Nerds can realize this mission, and we pride ourselves on the programs we’ve created to positively impact the lives of our consumers, our Nerds, and our wider world.

501 - 1000 employees

Founded 2009

💰 Secondary Market on 2021-05

📋 Description

• Identify and translate business goals into effective CRM marketing strategy and roadmap • Drive the strategy and vision for all campaigns within area of responsibility • Manage and mentor a team of CRM marketing managers helping to prioritize work while seamlessly flexing between player and coach to ensure successful outcomes • Implement and optimize day-to-day processes to increase team velocity • Use data to drive decisions around campaign optimization and performance targets • Cascade campaign metrics, trial data, and best practices to relevant stakeholders • Partner cross-functionally with Analytics, Product, Engineering, Program Management, and Creative teams to identify and act on opportunities to create broad-reaching impact • Map the customer journey and build appropriate segmentation strategies from onboarding through churn mitigation and winback

🎯 Requirements

• 5+ years of CRM, lifecycle marketing, and/or digital marketing experience for technology-enabled companies • Deep expertise in strategic and technical SEM with an emphasis on email and push channels • 2+ years of marketing management experience with a proven track record of managing and developing high-performance marketing teams • Ability to build and deliver campaigns utilizing CRM tools such as Iterable, Segment and others • Experience building and scaling lifecycle marketing programs across multiple channels such as programs to support app users across mobile and email channels, rewards programs, retention campaigns • Knowledge of and hands-on experience working with multiple email service providers (ESPs) and/or engagement marketing tools • Experience analyzing data and using insights, market trends, and competitive analysis to inform campaign decisions • Experience working cross-functionally within a matrixed organization

🏖️ Benefits

• Industry-leading medical, dental, and vision health care plans for employees and their dependents • Rejuvenation Policy – Flexible Vacation Time Off + 11 holidays + holiday company shutdown • New Parent Leave for employees with a newborn child or a child placed with them for adoption or foster care • Mental health support • Paid sabbatical after 5 years for Nerds to recharge, gain knowledge, and pursue their interests • Health and Dependent Care FSA and HSA Plan with monthly NerdWallet contribution • Monthly Wellness Stipend, Cell Phone Stipend, and Wifi Stipend (Only remote Nerds are eligible for the Wifi Stipend) • Work from home equipment stipend and co-working space subsidy (Only remote Nerds are eligible for these stipends) • Nerd-led group initiatives – Employee Resource Groups for Parents, Diversity, and Inclusion, Women, LGBTQIA, and other communities • Hackathons and team events across all teams and departments • Company-wide events like NerdLove (employee appreciation) and our annual Charity Auction • Our Nerds love to make an impact by paying it forward – Take 8 hours of volunteer time off per quarter and donate to your favorite causes with a company match • 401K with 4% company match • Be the first to test and benefit from our new financial products and tools • Financial wellness, guidance, and unlimited access to a Certified Financial Planner (CFP) through Northstar • Disability and Life Insurance with employer-paid premiums