Marketing Campaign – IP/Branding

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October 2

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NetEase Games

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Gaming

NetEase Games is the online games division of NetEase, Inc. , a leading global developer and publisher of video game IP across various genres and platforms. It develops and publishes popular games like Knives Out, Harry Potter: Magic Awakened, and Naraka: Bladepoint. NetEase Games collaborates with major entertainment companies like Warner Bros and Mojang AB. The company supports multiple innovative global studios located in Canada, Europe, Japan, and the United States, focusing on creating engaging gaming experiences for players worldwide.

10,000+ employees

Founded 1997

🎮 Gaming

📋 Description

• Develop and implement IP collaboration strategies and plans according to product milestones and needs. • Responsible for cross-industry brand partnerships, driving brand integrations both inside and outside the game. • Conduct market research for project expansion to identify suitable partners for online and offline promotions. • Plan communication strategies for brand and IP collaborations and take accountability for the effectiveness of partnership campaigns.

🎯 Requirements

• Bachelor’s degree or above, with a strong passion for games. • Familiarity with the content and viral mechanisms of major overseas social media platforms, possessing a keen sense of popular trends and trending memes in international markets, and the ability to transform trending topics into creative ideas. • Possess certain brand and media resources. • Ability to review campaign performance by integrating marketing activities, product conversion, and user research data, and optimize future promotional efforts accordingly. • Strong learning and execution skills; open-minded and inclusive in cross-cultural communication, with excellent teamwork spirit and resilience under pressure. • Fluent in English, capable of using it as a working language.