Product Marketing Specialist

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April 7

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NetFoundry

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Security • SaaS • Telecommunications

NetFoundry is a company specializing in zero trust networking solutions, providing secure and seamless connectivity for applications, data, devices, and users. Their innovative platform allows businesses to build and scale zero trust overlay networks, improving security and operational efficiency without the need for traditional VPNs. NetFoundry targets industries such as software providers, service providers, and manufacturers of intelligent products, embedding zero trust security to ensure robust and resilient network operations. By leveraging their Ziti Architecture, businesses can ensure secure and manageable networks across different environments, enhancing compliance and data protection.

51 - 200 employees

Founded 2013

🔐 Security

☁️ SaaS

📡 Telecommunications

📋 Description

• Develop product marketing strategies that effectively communicate the value of products and drive customer engagement. • Develop clear, concise, and compelling product messaging that resonates with target audiences. • Create and refine product positioning strategies to differentiate products in the market. • Lead the execution of go-to-market plans for new product launches and updates to multiple target audiences including developers, netOps, secOps and executives. • Conduct competitive analysis to identify market trends and opportunities. • Develop product-focused content, including brochures, presentations, case studies, and blog posts. • Develop customer engagement strategies to drive adoption and loyalty. • Measure and report on the success of product marketing campaigns. • Track product adoption, usage, and overall market impact.

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience). • 4+ years of experience in product marketing, brand management, or a related role. • Experience in product marketing for both open-source and commercial products required. • Strong understanding of product marketing principles and the product lifecycle. • Strong technical background preferably secure networking related. • Excellent written and verbal communication skills with the ability to create clear and persuasive messaging on complex technical concepts. • Experience working with cross-functional teams, including sales, product, and customer success. • Ability to analyze data and make data-driven decisions to optimize marketing efforts. • Knowledge of digital marketing tools and platforms is a plus (e.g., CRM systems, marketing automation, social media, analytics). • Creative problem solver with a strategic mindset and a passion for technology and innovation.

🏖️ Benefits

• Competitive base salary & bonus • Company equity • Fully remote with flexible working hours • Comprehensive health benefits (Medical, Dental, Vision) with expanded well-being benefits • Employer-paid Life, AD&D, Short-Term & Long-Term Disability • Learning and Development Budget • 401K with company match • Paid Holidays • Unlimited PTO • Technology Stipend