Lead Content Strategist

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Logo of New Engen

New Engen

201 - 500 employees

Founded 2016

πŸ“£ Marketing

πŸ“± Media

🀝 B2B

πŸ’° Private Equity Round - New Engen on 2021-12

Marketing β€’ Media β€’ B2B

New Engen is a creative-led digital marketing agency that helps brands create, activate, measure, and scale high-performing media, creator, commerce, and content strategies. The agency combines creative services, media buying, influencer & creator programs, affiliate marketing, measurement, and data-driven insights and technology to drive marketing impact across the customer journey. New Engen serves clients across many verticals (examples: Altra, arrae, OREO, Coca-Cola) and highlights measurable outcomes such as reduced customer acquisition costs, higher CTRs, cart value generated, and large engagement volumes. The firm operates multiple U. S. offices (Seattle HQ, Northwest Arkansas, Manhattan Beach, NYC) and positions itself around integrating content and media with an insights-driven engine to maximize and measure performance.

πŸ“‹ Description

β€’ Own B2B Content Strategy for a Global Enterprise Brand β€’ Build Editorial Frameworks and Content Infrastructure β€’ Lead Content Planning and Client Strategy β€’ Manage and Develop Content Talent β€’ Measure Performance and Optimize Strategy β€’ Identify Opportunities for Growth and Innovation β€’ Stay Ahead of Industry Trends

🎯 Requirements

β€’ 8+ years of experience in B2B content strategy, with a proven track record of leading content programs for enterprise or technology brands. β€’ Experience building and scaling strategic content programs, with the ability to develop content strategies, editorial frameworks, and messaging that drive business outcomes. β€’ Strong leadership experience, including managing or mentoring writers and elevating the quality, consistency, and impact of creative work. β€’ Deep understanding of B2B audiences, particularly technical and executive buyers within cloud, SaaS, or enterprise technology markets. β€’ Exceptional strategic thinking and communication skills, with the ability to translate complex business priorities into compelling content strategies and clear recommendations. β€’ Strong executive presence and client management skills, with experience leading strategic conversations, building trusted relationships, and confidently presenting to senior stakeholders. β€’ Experience measuring and optimizing B2B content performance, with familiarity evaluating metrics such as engagement, pipeline influence, and share of voice to inform strategic decisions. β€’ A collaborative, proactive mindset, with the ability to influence cross-functional teams, identify opportunities, and continuously improve content programs.

πŸ–οΈ Benefits

β€’ Remote or hybrid work environment with flexible hours β€’ Unlimited PTO + company holidays β€’ Comprehensive medical, dental, vision, and disability coverage β€’ Life & AD&D insurance β€’ 401(k) with company match β€’ Paid parental leave & family support β€’ Pet care perks & insurance β€’ Learning & career development programs β€’ Commuter & transit benefits β€’ Exclusive employee discounts

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