Copywriter

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🕒 6 days ago

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Logo of New Engen, Inc.

New Engen, Inc.

201 - 500 employees

Founded 2016

🤝 B2B

🛍️ eCommerce

📱 Media

B2B • eCommerce • Media

New Engen, Inc. is a digital marketing agency dedicated to creating impact throughout the customer journey. With a focus on maximizing and measuring effectiveness, the agency partners with over 120 well-known brands and Fortune 500 companies, providing tailored solutions to meet their unique challenges. By assembling a team of experts located across the United States, New Engen aims to drive results and transform businesses through innovative marketing strategies.

📋 Description

• Write Performance-Driven Copy Across Channels • Create compelling, conversion-focused copy across paid social, landing pages, email, video scripts, and other digital marketing channels. • Develop messaging that captures attention quickly, keeps audiences engaged, and drives action without feeling overly promotional. • Concept High-Performing Social Creative • Write platform-native short-form content designed for channels like TikTok and Instagram that feels authentic, entertaining, and culturally relevant. • Develop concepts, hooks, and scripts that blend storytelling with performance marketing goals. • Adapt Seamlessly Across Brand Voices • Translate complex ideas and dramatically different brand personalities into clear, engaging copy. • Move fluidly between tones and industries while maintaining authenticity, consistency, and strong creative standards. • Craft Hooks, Messaging, and Calls-to-Action • Develop scroll-stopping hooks, memorable one-liners, and persuasive CTAs designed to improve engagement and conversion performance. • Apply audience psychology and direct-response principles to create copy that resonates and performs. • Collaborate Cross-Functionally to Develop Creative • Partner closely with designers, editors, strategists, and cross-functional teams to bring creative concepts to life. • Contribute ideas that strengthen both the creative quality and performance of campaigns. • Stay Ahead of Trends and Emerging Formats • Monitor social trends, platform updates, pop culture moments, and emerging content formats to keep creative fresh and relevant. • Continuously bring new ideas and creative angles rooted in what’s resonating with audiences online. • Optimize and Iterate Based on Performance Data • Use campaign performance insights to refine messaging, test new approaches, and improve conversion outcomes over time. • Continuously iterate on copy and creative concepts to help drive stronger engagement and lower CPAs. • Maintain a High Editorial Standard • Approach writing with a strong editorial eye, ensuring all copy is polished, grammatically sound, and aligned with brand voice. • Self-edit rigorously and provide thoughtful feedback that strengthens the quality and clarity of creative work.

🎯 Requirements

• 2–6 years of experience in copywriting, content marketing, or a related creative field, with a strong focus on direct response and performance-driven writing. • A strong digital portfolio showcasing direct response copywriting work across channels like paid social, video scripts, landing pages, email, or other digital formats. Candidates without a portfolio will not be considered. • Bachelor’s degree in Advertising, Communications, English, or a related field preferred. • Experience writing across multiple brands and adapting to different brand voices, with the ability to shift tone seamlessly while maintaining authenticity and clarity. • Deep familiarity with TikTok, social media trends, and internet culture, with a strong understanding of what captures attention and drives engagement across platforms. • Ability to manage multiple projects and workstreams simultaneously, while staying organized and meeting deadlines in a collaborative, fast-paced environment. • Strong communication and collaboration skills, with the ability to work effectively across creative, strategy, and production teams. • A self-starter mindset and positive attitude, bringing curiosity, initiative, and enthusiasm to both the work and the team.

🏖️ Benefits

• Medical, Dental, Vision, Short/Long-Term Disability, Life/AD&D • 401k - Employer match • HSA - Employer contributes • Flexible Vacation & PTO plan • Paid Maternity / Paternity • Paid Holidays • Remote/Flex day schedule • Laid back office environment • The coolest team ;) • Fun company events & off-sites

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