Newfold Digital
Web 3 • eCommerce • SaaS
Newfold Digital is a leading web presence solutions provider serving millions of small-to-medium businesses globally. Through its portfolio of brands, including Bluehost, CrazyDomains, HostGator, Network Solutions, Register. com, Web. com, and many others, Newfold Digital helps customers of all sizes build a digital presence that delivers results and adds value to businesses. With extensive product offerings such as domains, website builders, hosting, security, online marketing, professional website design, and SEO services, along with personalized support, Newfold Digital collaborates with its customers to meet their online presence needs.
Senior Manager, Product & Customer Lifecycle Marketing
Job not on LinkedIn
November 6
Newfold Digital
Web 3 • eCommerce • SaaS
Newfold Digital is a leading web presence solutions provider serving millions of small-to-medium businesses globally. Through its portfolio of brands, including Bluehost, CrazyDomains, HostGator, Network Solutions, Register. com, Web. com, and many others, Newfold Digital helps customers of all sizes build a digital presence that delivers results and adds value to businesses. With extensive product offerings such as domains, website builders, hosting, security, online marketing, professional website design, and SEO services, along with personalized support, Newfold Digital collaborates with its customers to meet their online presence needs.
📋 Description
• Define audience, value, and channels for each launch, using a teaser → launch → adoption framework. • Ensure messaging resonates across hobbyist, small businesses and enterprise audiences. • Develop sales enablement, FAQs and customer-facing education materials. • Design and execute personalized, multi-channel campaigns (email, in-product, onsite, customer support) to drive onboarding, upsell and retention. • Build contextual adoption tactics inside the product (tooltips, walkthroughs, modal prompts). • Conduct robust champion vs. Challenger AB testing to measure incremental impact and learnings. • Use 1st- and 3rd-party data to refine customer segmentation and personalize campaigns. • Partner with Product, Finance, and eComm to recommend optimized pricing, packaging and offers. • Monitor cross-sell revenue, attachment rates, and renewal uplift. • Own KPIs across adoption, retention, churn reduction, cross-sell revenue, NPS and lifetime value.
🎯 Requirements
• 6–8 years of experience in Product Marketing, Lifecycle Marketing or Growth Marketing • Proven ability to launch products/features and drive adoption at scale • Hands-on experience using data to refine segmentation, offers and personalization • Strong collaboration skills across Product, Web/eCommerce and Acquisition teams • Analytical mindset with ability to connect campaign performance to ROI.
🏖️ Benefits
• Excellent Health Insurance options to fit you • HSA • Medical • Dental • Vision • Matching 401K • Life/AD&D/STD/LTD • Tuition Reimbursement • Pet Insurance • Generous vacation policy • and much more!
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