Field Marketing Coordinator

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October 16

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Newsela

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Newsela is a fast-growing education technology startup with a single ambitious goal: Meaningful classroom learning for every student. We provide engaging, relevant instructional content for teachers that both educates and inspires. With nearly two million teachers signed up, Newsela is helping kids improve their reading skills in all 50 states and more than 150 countries. We seek passionate, creative employees with quick minds and warm hearts. If you believe that all students deserve a more rigorous, more personalized learning experience, please apply to join our team.

201 - 500 employees

Founded 2013

💰 $100M Series D on 2021-02

📋 Description

• Collaborate with Field & Account-Based Marketing Manager to support quarterly field marketing plans, market responsive requests, and events for priority local markets • Execute state-specific and regional lead generation campaigns using various channels such as custom landing pages, webinars, digital marketing, direct mail, and in-person events with the support of Field & Account-Based Marketing Manager. • Support creation of scalable GTM playbooks, supporting SDRs in setting meetings, and generating pipeline across regions (ex: state deals, state mandates) • Adapt sales collateral and sales enablement tools as needed for the specified segments within specified regions/accounts for key priority markets • Refresh a library of self-service, customizable templates used by Sales and Customer Success • Manage our internal library of collateral and campaigns in Highspot, monitoring and reporting on usage • Maintain swag inventory, at-scale events materials, collateral, and coordinate in-person event logistics • Collaborate with Field & Account-Based Marketing Manager, Regional Sales Managers, and field teams to develop a prioritized regional campaign and event calendar, attending in-person events as needed.

🎯 Requirements

• You’re interested in transitioning to a career in marketing, or have 1 year of experience in marketing • You’ve got a knack for making marketing assets and activation feel personalized • You have experience working closely with Sales and Customer Success teams to drive growth and retention • You are meticulously organized with an ability to work and demonstrate grace under pressure • You have strong project management and entrepreneurial skills to work independently on complex projects • You are comfortable with ambiguity and can move forward in this environment.

🏖️ Benefits

• Incentive stock options • Health insurance • Paid time off