Product Marketing Manager

November 19

Apply Now

Receive Emails with Similar Jobs

Newsela

WebsiteLinkedInAll Job Openings

Newsela is a fast-growing education technology startup with a single ambitious goal: Meaningful classroom learning for every student. We provide engaging, relevant instructional content for teachers that both educates and inspires. With nearly two million teachers signed up, Newsela is helping kids improve their reading skills in all 50 states and more than 150 countries. We seek passionate, creative employees with quick minds and warm hearts. If you believe that all students deserve a more rigorous, more personalized learning experience, please apply to join our team.

201 - 500 employees

Founded 2013

💰 $100M Series D on 2021-02

📋 Description

• Lead the development and execution of GTM plans for Social Studies and STEM content and feature releases. • Ensure alignment across Product, Sales, Marketing, and Customer Success to drive successful adoption. • Build differentiated messaging and value propositions for Social Studies and STEM that speak directly to K–12 district buyers and educators. • Maintain and evolve product positioning throughout the product lifecycle. • Create high-impact sales collateral, pitch decks, training resources, and competitive talking points. • Deliver product training to Sales and Customer Success teams to ensure they can effectively articulate our value. • Serve as the voice of the customer by synthesizing insights about buyer needs, market trends, and competitive intel. • Translate insights into actionable recommendations for product and marketing strategies. • Work closely with Product Managers to influence roadmap prioritization based on buyer and market needs. • Partner with the broader Marketing team on launch campaigns and marketing plans.

🎯 Requirements

• 5+ years of Product Marketing experience, ideally in EdTech, educational publishing, or SaaS. • Deep familiarity with the K–12 education market; experience with curriculum and instructional challenges is a bonus. • Proven success leading go-to-market strategies and product launches. • Exceptional written and verbal communication skills. • Experience creating sales enablement tools and customer-facing content. • Strong analytical skills; comfortable interpreting market and customer data.

🏖️ Benefits

• Health & Wellness: Access to the world’s leading medical experts for healthcare (pets included!). Discounts and resources to stay healthy: mind, body, and soul. • Work From Home: Almost all of our roles are fully remote - tech stipend included! • Supporting ALL Families: Supplemental programs and time off to take care of your family and yourself. • Time Off: Flexible PTO to recharge, including Sabbatical Leave • Inclusive Experiences: Robust DEIB curriculum, Identity & Experience Groups (Affinity Groups + Employee Resource Group), Authentic & Transparent conversations with Executive Leadership Teams, and integration of DEIB lens across Talent lifecycle processes. • Professional Development: Holistic Learning & Development Programs that enable meaningful & inclusive experiences, programs that build future-focused competencies, cohort & community learning sessions that foster a sense of belonging, and individual development plans aligned with your personal and professional aspirations to turn goals into reality. • Make A Difference: No matter your role or department, the work you do each day helps share the future of education and improves the lives of students and teachers.