Insights Analyst

Job not on LinkedIn

🔥 8 minutes ago

🇬🇧 United Kingdom – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🧐 Business Analyst

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Newsquest Media Group

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

📱 Media

🛍️ eCommerce

Media • Advertising • eCommerce

Newsquest Media Group is a media company committed to providing authoritative news and digital marketing solutions tailored for local communities. With a diverse portfolio of over 250 local news brands and magazines, they serve 41 million digital users monthly and 7 million print readers weekly. Their dedicated team of journalists and sales professionals focus on fostering community engagement through reliable journalism and effective advertising strategies, ensuring local businesses can thrive through data-driven decisions.

📋 Description

• You will collaborate with the reader revenue team to track key performance indicators, including building required reports and visualisations. • You will proactively identify trends in metrics and deep dive into areas of concern/opportunity. • You will conduct analyses of subscriber churn trends across various cohorts, focusing on opportunities to increase lifetime value. • You will work closely with our marketing team to champion campaign effectiveness, including valuable A/B tests to enhance performance. • You will work with the wider analytics team to help develop our customer journey mapping and conversion attribution. Analyse and connect various customer touchpoints to guide effective strategies for conversion and retention. • You will assist the head of newsletters with monitoring and tracking key performance metrics, generating reports to provide insights for product and editorial changes, and identifying opportunities for new newsletter products. • You will help analyse app user data, lifetime value of in-app subscribers, churn levels and conversion rates to identify trends and make recommendations for improvement. • You will communicate the results of analysis to stakeholders, highlighting issues and making recommendations. • You will work with internal teams to maintain the accuracy and integrity of data sources. Monitor, identify, and correct issues in regular reporting. • You will respond to any ad-hoc data requests, add value where possible and ensure that items are completed in line with business priorities.

🎯 Requirements

• The ideal candidate will have some proven experience as a marketing data analyst in an eComm or online subscription-based business, ideally within media or publishing. • Expert knowledge and skills in using Power BI, Microsoft Excel, and other relevant business intelligence tools. • Strong knowledge of key analytical tools & languages (SQL, Adobe, Google, Data Studio, Python) • Proven analysis and insight experience using relevant tools and methods to source and analyse data from multiple sources. • Highly proficient in interpreting data, extrapolating trends, and translating metrics into actionable recommendations. • Proven ability to design and build performance reports to meet business needs. • Strong planning and organisational skills to manage multiple tasks and deliver reliable analysis and reports to deadline. • The skills to communicate effectively to all key stakeholders clearly, confidently and concisely. • A proactive approach and a curious mindset. • Drive to grow, develop and succeed professionally. • Excellent attention to detail.

🏖️ Benefits

• Competitive salary • 25 days holiday + bank holidays + your birthday off • Holiday buy scheme for extra flexibility • Structured career progression & ongoing training • Pension plan • Employee Helpline counselling and advice • Perks & discounts, including: • Gym membership • Cycle to Work scheme • Eye care • Retail discounts • Team building days & annual volunteer charity day