Product Manager, Ad Tech

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October 14

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Newsweek

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Media • Publishing

Newsweek is a global media organization that delivers news, analysis, and commentary across a wide range of topics including politics, technology, health, finance, and entertainment. It offers articles, insights, and updates on world events and issues, and provides a platform for opinion and debate. Newsweek is known for its publications both in print and online, serving a diverse audience with factual reporting and unique storytelling.

201 - 500 employees

Founded 1933

📱 Media

📋 Description

• Own the end-to-end lifecycle of Newsweek’s advertising products, including display, video, native, and branded content experiences. • Manage and optimize integrations across Google Ad Manager (in-house instance), Piano, Nativo, LiveIntent, Mux, and related ad tech tools. • Collaborate with Ad Operations, Sales, Data, and Engineering teams to define and prioritize roadmap initiatives that increase RPM, ad yield, and programmatic efficiency. • Oversee development and rollout of new ad formats, placements, and targeting capabilities across Newsweek.com, newsletters, and social media extensions. • Partner with Ad Ops and Engineering to ensure ad delivery quality, reduce latency, and minimize discrepancies. • Drive optimization of SSP connections, PMP and direct deals, header bidding, and cross-platform monetization (including Facebook Instant Articles, Apple News, and other social content channels). • Support Sales in developing branded content and sponsorship integrations that align with editorial and revenue goals. • Coordinate with Engineering to maintain and evolve the ad tech infrastructure within Newsweek’s WordPress VIP, Next.js, and GCP stack. • Define and track KPIs such as viewability, fill rate, latency, CTR, and effective RPM across both on-site and distributed channels. • Partner with the Data team to ensure accurate measurement and reporting across platforms and campaigns. • Stay informed on emerging social media monetization models, ad APIs, and platform policies (e.g., Meta, X, TikTok, YouTube) to inform strategy and ensure compliance. • Write clear, actionable user stories, acceptance criteria, and documentation for all ad tech features and integrations.

🎯 Requirements

• 3–5 years of product management experience in digital media, advertising technology, or marketing technology. • Strong working knowledge of Google Ad Manager (GAM) and programmatic ecosystems (SSPs, header bidding, Open Bidding). • Familiarity with Piano, Nativo, LiveIntent, and Mux or similar systems for audience, ad delivery, and video monetization. • Experience with social media advertising platforms (e.g., Meta Ads Manager, X/Twitter Ads, TikTok for Business, YouTube Ads) and understanding of how distributed content monetizes. • Proven ability to increase ad yield, viewability, and monetization efficiency through technical and strategic initiatives. • Proficiency in analytics and performance tools such as GA4, Looker, or GAM reporting. • Strong technical literacy—comfortable working with engineers to scope integrations and troubleshoot issues. • Excellent communication and documentation skills; able to align non-technical stakeholders on technical priorities. • Bachelor’s degree in computer science, engineering, business, or related field—or equivalent work experience.