Nex
51 - 200 employees
Founded 2017
🎮 Gaming
🥽 AR/VR
🛍️ eCommerce
💰 Series B on 2021-04
Gaming • AR/VR • eCommerce
Nex is a company that creates immersive motion games and experiences focused on physical play. They believe that physical activity is crucial for fun and social interaction, which is why they develop innovative games that transform everyday environments into engaging play spaces. With advanced motion technology, Nex enables sensor-free motion tracking on various devices, allowing users to enjoy games that make movement enjoyable and accessible.
Senior Content & Games Marketing Manager
Job not on LinkedIn
🔥 0 minutes ago
🗣️🇯🇵 Japanese Required
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Nex
51 - 200 employees
Founded 2017
🎮 Gaming
🥽 AR/VR
🛍️ eCommerce
💰 Series B on 2021-04
Gaming • AR/VR • eCommerce
Nex is a company that creates immersive motion games and experiences focused on physical play. They believe that physical activity is crucial for fun and social interaction, which is why they develop innovative games that transform everyday environments into engaging play spaces. With advanced motion technology, Nex enables sensor-free motion tracking on various devices, allowing users to enjoy games that make movement enjoyable and accessible.
📋 Description
• Owning Japan Play Pass and games marketing strategy, in close collaboration with the US Publishing team and its integrated marketing function. • Driving Play Pass subscriber acquisition, engagement, and retention through integrated marketing campaigns and performance marketing. • Selecting, contracting, and managing a Japan marketing agency for Play Pass and games marketing, with Japan GM approval. • Planning and executing games-focused events and community initiatives as needed. • Building and managing a Japan Performance Marketing function, with plans to hire a dedicated Performance Marketing specialist as the business grows. • Co-owning Japan’s unified brand strategy with the Japan Hardware Marketing Manager, presenting joint recommendations to the Japan General Manager.
🎯 Requirements
• 10+ years of experience in marketing, with significant experience in the Japanese consumer market, including at least 3 years in a senior or leadership role. • Proven track record of building and leading marketing functions or teams, with experience hiring, managing, and developing direct reports. • Proven experience in subscription marketing, including subscriber acquisition, engagement, and retention strategy in Japan. • Hands-on performance marketing experience, including paid search, paid social, and programmatic campaigns, with strong analytical skills and a track record of optimizing for ROI. • Experience working with a US publishing or content team as a Japan-side marketing counterpart, adapting global GTM strategy for local execution. • Proven experience selecting, contracting, and managing marketing agencies in Japan end-to-end. • Deep understanding of Japan’s digital marketing ecosystem, gaming culture, and consumer behavior across gaming, family, and educational audiences. • Strong cross-functional collaboration skills; comfortable co-owning brand strategy with a peer, managing up to a General Manager, and managing down to a future team member. • Native or near-native Japanese proficiency (written and verbal); strong English for collaboration with US Publishing team. • Comfortable operating in a fast-paced, startup-like environment with lean resources and shifting priorities.
🏖️ Benefits
• Competitive compensation package. • Flexible working hours and vacation policy. • Product-driven culture that treasures talents and individual growth. • Front-row seat and hands-on experience with cutting edge technologies in the evolving gaming field
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