Senior Marketing Analyst, Brazil, Argentina

🔥 2 minutes ago

🌐 Argentina, Brazil – Remote

🇦🇷 Argentina – Remote 🇧🇷 Brazil – Remote

⏰ Full Time

🟠 Senior

📊 Marketing Analyst

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Niche

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2002

📚 Education

🏪 Marketplace

🤝 Non-profit

Education • Marketplace • Non-profit

Niche is a platform that simplifies the search for educational institutions, ranging from K-12 schools to colleges and graduate schools. It provides users with data, reviews, and insights to help them find schools that fit their individual needs. Niche offers tools for comparing schools, tracking the application process, and accessing scholarships and financial aid information, making it easier for students and families to navigate the education landscape.

📋 Description

• Own measurement of Niche's B2B marketing and pipeline analytics, from marketing-sourced demand through qualified leads, opportunities, and closed business • Own B2C growth and registration analytics across acquisition channels and user conversion • Define marketing metrics, calculation methods, and reporting locations • Analyze channel and campaign contribution to pipeline and guide demand-generation investment • Develop leading-indicator reporting for pipeline health • Own the B2B attribution model in Marketo Measure and maintain data flows between Marketo, Salesforce, and Snowflake • Support business forecasting and pipeline reviews with documented methodology and confidence levels • Own registration and acquisition measurement, including funnel performance and campaign/channel attribution • Measure paid acquisition efficiency and support media-mix, budget, and forecasting decisions • Partner with Growth Marketing and Lifecycle on opportunity sizing, growth tests, tracking troubleshooting, and reporting • Build and maintain marketing dashboards and self-serve views • Own organic search analytics and monitor organic traffic shifts • Partner with Product and Data Engineering on event tracking and data models • Apply reproducible SQL, documented methodology, validated results, and rigorous analytical reasoning • Review and pressure-test analyses and act as subject matter expert on acquisition-funnel data • Mentor analysts informally and share techniques across the analytics team • Write measurement requirements, contribute to dbt models and the semantic layer, and QA delivered work • Champion AI-assisted analytics and help colleagues adopt reliable workflows • Present findings and recommendations to senior leadership

🎯 Requirements

• Bachelor's degree in Business Administration, Data Science, Statistics, Economics, Marketing, or a related field • 5+ years of experience in marketing analytics, growth analytics, data analytics, or a closely related data function • Experience owning marketing measurement end to end, from tracking implementation through reporting and recommendation • Experience with consumer acquisition data and web analytics and paid media platforms, including GA4, Meta, and Google Ads • Experience with B2B marketing and pipeline analytics, including lead and MQL lifecycle, multi-touch attribution, campaign and channel contribution to pipeline, and conversion through closed business • Experience with marketing automation, CRM, and attribution data, such as Marketo, Marketo Measure, and Salesforce • Ability to translate complex analytical findings into clear, actionable insight for non-technical stakeholders • Experience in a fast-paced, cross-functional environment with shifting priorities • Senior proficiency in SQL, including writing, reviewing, and troubleshooting complex queries independently • Strong proficiency in data visualization and dashboarding platforms such as Streamlit, Tableau, or Looker • Working knowledge of Snowflake, dbt, and version-controlled analytics work • Experience designing and interpreting A/B and growth tests • Experience using AI-assisted analytics tools such as Claude Code and validating their output • Comfort operating as a senior individual contributor, influencing without authority, working independently on complex problems, and mentoring peers • Only applications/resumes written in English will be accepted • Nice-to-have: Python or R, SEO analytics, semantic or self-serve metrics layers, SaaS/education technology/marketplace analytics, and education-sector experience

🏖️ Benefits

• All interviews are held remotely • Candidate experience is prioritized through a transparent, authentic, and comprehensive interview process • AI-powered tools are used to help evaluate applications, with an opt-out request available