Senior Digital Marketing Analyst

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🕒 May 12

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Squad

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1982

🎯 Recruiter

👥 HR Tech

Recruitment • HR Tech • Training

Squad is a recruitment and employment services company that specializes in connecting job seekers with opportunities, particularly in apprenticeships and traineeships. They provide comprehensive support to both employees and employers, including services such as direct recruitment, payroll management, and ongoing safety and training guidance. With over 35 years of experience, Squad is dedicated to enhancing workforce readiness and fostering connections between businesses and potential candidates.

📋 Description

• Develop and execute digital marketing strategies across paid, organic, email, content, social, and conversion channels. • Own demand generation initiatives focused on qualified leads, pipeline growth, customer acquisition, and revenue contribution. • Manage and optimize email marketing programs using Mailchimp, including campaigns, automations, segmentation, personalization, deliverability, and reporting. • Plan, launch, manage, and scale paid media campaigns across Google Ads, LinkedIn Ads, and other relevant channels. • Lead SEO strategy including technical SEO, on-page optimization, content strategy, backlink growth, keyword expansion, and AI-search visibility. • Build landing pages, funnels, nurture sequences, and CRO experiments to maximize conversion rates. • Use AI tools and agents to improve productivity across content creation, research, campaign optimization, reporting, personalization, and workflow automation. • Build automated reporting dashboards and performance scorecards with clear ROI metrics. • Continuously test creatives, messaging, audiences, channels, and funnels through structured experimentation. • Collaborate with Sales, Product, Design, and Leadership teams to align marketing initiatives with business objectives. • Present insights, forecasts, opportunities, and growth recommendations to leadership stakeholders. • Manage marketing workflows and campaign execution using ClickUp (nice to have). • Monitor market trends, competitor activity, platform changes, and emerging AI capabilities. • Improve marketing operations by implementing scalable systems and reducing manual processes.

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Communications, or equivalent experience. • 5+ years of experience in Digital Marketing, Growth Marketing, Demand Generation, or Performance Marketing. • Expert-level experience with Mailchimp. • Strong experience with Google Ads, LinkedIn Ads, Meta Ads, and paid acquisition channels. • Deep knowledge of SEO, SEM, keyword strategy, technical SEO, and content marketing. • Strong understanding of conversion rate optimization (CRO), A/B testing, and landing page performance. • Experience with analytics platforms such as Google Analytics 4, Google Tag Manager, Search Console, Power BI, Looker Studio, or equivalent BI tools. • Hands-on experience with AI/LLM tools such as ChatGPT, Gemini, Claude, or similar. • Proven ability to use AI agents, prompts, automations, and workflows to improve marketing efficiency and output. • Experience with automation tools such as Zapier, Make, n8n, HubSpot workflows, or similar. • Strong copywriting and campaign messaging skills across email, ads, landing pages, and nurture flows. • Strong understanding of CRM systems and lead lifecycle management. • Ability to measure attribution, CAC, CPL, ROAS, pipeline contribution, and marketing ROI. • Experience managing multiple campaigns and priorities in a fast-paced environment. • Excellent analytical, communication, project management, and problem-solving skills. • Proficient in English language. • Nice to have: ClickUp experience. • Familiarity with experimentation frameworks and data-driven analysis. VWO experience is a plus.

🏖️ Benefits

• Fully remote • Flexible schedule & Paid PTO • Opportunity to work on innovative digital growth initiatives • Professional development and career growth opportunities